Athlo, a free app where members and class pack holders can rent out and make cash back on their gym membership when not using it, launches today. It comes as previous research found that Britons have wasted up to £4 billion a year on unused gym memberships.
Athlo’s marketplace sees members posting their gym membership when not using it, giving consumers the opportunity to ‘buy’ it off them. Athlo users can earn back up to 90% of their membership or class pack fee. For consumers, it provides access to gyms and classes on demand and at preferential rates rather than one-off flat fees, with the choice of yoga, cycling, barre, boxing and many more.
Launching in London initially before targeting international expansion, Athlo has 4,500 pre-registered users. Partnered gyms currently signed up to the platform include Sweat by BXR, The Manor, MoreYoga, Paola’s BodyBarre, The Altitude Training Centre, and Milo and the Bull.
Matthew Mansell, Founder of Athlo, commented: “One of the main reasons people give up their gym membership is because they are not using it enough, and as such, don’t see it as good value for money.”
“We have built the first member-centric retention and growth platform. Our solution gives members more flexibility to get the most out of their membership, and ultimately helps gym providers to better retain their member base.”
Alex Nicholl, Director at BXR, added: “Athlo’s offering will help us to further grow our membership numbers and give existing members more freedom to use their membership in a way that suits their lifestyle. From early conversations with the Athlo team we could really see how the platform would add value.”
Athlo is free to download from the App Store. For more information visit Athlo.
About Athlo
Athlo is an on-demand marketplace providing everyone access to their ideal health club at membership rates. Through Athlo, gym members are able to rent their membership to fellow Athlo users. For clubs, Athlo acts as a membership retention and growth platform, whilst also introducing a new revenue stream.
