A new study has revealed that 58% of Londoners would like to see a wider array of alcohol-free and non-alcoholic drinks on offer when socialising. In total, 49% of those surveyed across the UK were in favour of restaurants, bars and pubs adding more alcohol-free options to their menus.
Polling 2,000 Brits, research carried out by OnePoll on behalf of ZAG Drinks – a leading NoLo startup – saw almost two-thirds (58%) of respondents in London vote that they would like to see more options than traditional soft drinks, alcohol-free beer and non-alcoholic choices offered by hospitality venues.
And it wasn’t just Londoners seeking more options as the North East and Wales backed the idea with 60% and 63% of voters also demanding more variety.
Managing Director of ZAG Drinks, Bonnie Hatcher, is certain that the growing appetite for alcohol alternatives is only set to increase, commenting on the survey’s findings:
“It’s no surprise that more people than ever across London are looking for great-tasting alternatives to alcoholic drinks, whether they’re having a meal with friends or going for post-work drinks with colleagues. The data from the OnePoll survey clearly illustrates that consumers are actively calling out for more sophisticated options to enjoy within social settings.
We firmly believe that non-alcoholic drink menus should be prioritised just as much as wine lists, cocktail menus and other alcoholic options; we’re determined to be change drivers within this area of the industry and want to empower bars, restaurants and pubs across the capital to take the pressure out of social occasions for their customers.
By offering healthier, tastier alternatives to the traditional offerings of sugary soft drinks, alcohol-free beers and more on the market, venues can help too by providing grown-up flavours and experiences for customers.”
One of the UK’s most innovative NoLo start-ups, ZAG was co-founded by Fraser Duncan and Jerry Goldberg. The two friends met up regularly over a pint but had recognised that drinking at every social occasion was unnecessary (and damaging to their health and wellbeing). Alcohol-free beers and wines made them wish they were drinking the real thing, and soft drinks were far too sweet to stick with all night. At a loss for what to drink that didn’t contain alcohol nor compromise on flavour or ingredients, the pair put pen to paper and began to scribble down everything that was missing from a quality non-alcoholic drinking experience.
Pioneering the brand new ‘Social Softs’ drinks category, ZAG is the perfect refreshment for when you’re not drinking or cutting back whilst enjoying a social occasion or eating food.
Rather than attempting to replicate an existing alcoholic drink, ZAG offers an entirely new and unique flavour, blending familiar refreshing flavours such as cucumber, mint and citrus with less common, more adult flavours including green tea, natural hemp flavouring and kombucha.
To find out more about ZAG and its products, visit ZAG Drinks.
Featured Image Photo by Алекс Арцибашев on Unsplash
