Green Chef announces the launch of ‘The Wellness Counter’, a pop-up wellness experience with a twist, hosted by Brand Ambassador and Strictly star, Oti Mabuse.
Popping up at Battersea Power Station on 23rd June from 10am-3pm, ‘The Wellness Counter’ will be reimagining the traditional beauty aisle and offering nutritionist-backed food solutions instead of the usual over-the-counter products for clearer skin, anti-fatigue, muscle repair and improved energy levels.
Oti Mabuse will make an appearance to meet guests and share her personal wellness tips and favourite recipes. Visitors to ‘The Wellness Counter’ will also be able to enjoy free one-on-one consultations with Green Chef’s nutritionist, Lily Keeling, as well as discovering tailored meal solutions to help them achieve their wellness goals.
Green Chef is championing this food-first approach to wellness, as new research*** reveals Brits are spending over £2,000 a year on quick-fix health fads that fail to deliver and prioritising supplements (48%) over eating a healthy diet, rich in vitamins, proteins and good fats. ’The Wellness Counter’ aims to shine a light on the wellness benefits Brits could be missing out on and to shift the conversation away from so-called miracle products and toward the true foundation of health: delicious, nutritious food.
Samples* will be provided in the form of free meals featuring key ‘wellness ingredients’ and the first fifteen guests will also receive a free diet ‘consultation’ based around their individual wellness goals. Better still, visitors to ‘The Wellness Counter’ will also have the chance to win a year’s worth of Green Chef boxes and other exclusive Green Chef discounts** will be available throughout the day.
Green Chef Nutritionist and Senior Recipe Developer, Lily Keeling, suggests: “Having a wellness goal gives your self-care routine a purpose, but it can be really overwhelming when we’re faced with so many products that claim to be solutions. For some goals, there are really simple kitchen swaps that can help you get started. We often spend time thinking about what we can remove from our diet, but as a nutritionist I prefer to focus on the foods you can add into your routine. My favourite thing about seeing food as part of your wellness routine is that healthy foods can be really delicious, and there can be a lot of enjoyment in it too. Don’t under-estimate the power of a balanced diet, you really are what you eat and many of the ingredients that we are overlooking, can play a big role in how we look and feel.”
Green Chef Brand Ambassador, Oti Mabuse commented: “I’m a sucker for a trend, but over the years I’ve discovered that how I fuel my body is really the secret to feeling good. With a busy schedule, I’m always looking for ways to boost my energy levels. It’s easy to turn to supplements or caffeine – but I’ve discovered so many delicious meals with Green Chef that fuel me – and offer many other wins along the way too.”
*First 300 visitors to ‘The Wellness Counter” will be able to receive a food sample linked to their wellness goal
**1 lucky person has the chance to win Green Chef boxes for 3 months; 300 people will receive 50% off their first Green Chef box then 25% off next 4 boxes
***2,000 adults surveyed by GingerComms
About Green Chef
Green Chef is a recipe box service offering customers a weekly choice of 8 meal preferences (Vegan, Vegetarian, Keto, Lower carb, Calorie conscious, High protein, Pescatarian and Flexitarian) for 2 or 4 people. Every week customers can choose from a variety of 32+ wholesome recipes carefully created in-house by our certified nutritionists.
Customers can plan their meals several weeks ahead by ordering through desktop or mobile app. The box is then delivered to their doorstep from Saturday to Wednesday.
Ingredients for each meal are pre-portioned and ordered based on our customersʼ requests, limiting food waste to an absolute minimum of 0.2% in our own chain. Each meal is accompanied by a recipe card featuring an ingredient list, nutritional information and step-by-step instructions to enable customers to easily prepare tasty meals that fit their health goals. The service is subscription-based with the option to pause or cancel at any time.
For more information on Green Chef visit www.greenchef.co.uk
