DARE TO ANSWER THE BLACK PHONE?
- A bespoke interactive billboard has appeared on Hawley Wharf Arch in Camden, featuring a lone Black Phone as its centrepiece
- Passersby who answered the ringing phone were confronted by The Grabber, the sinister killer of Black Phone 2, played by Ethan Hawke, in a terrifying experiential prank.
- The installation featured a physical Black Phone prop, built into the billboard with spotlighting, hidden speakers, and a chilling audio soundscape.
- The Grabber appeared suddenly inside the billboard, enhanced with lighting and smoke effects, startling participants face-to-face.
- The stunt marks the launch of Blumhouse’s Black Phone 2, the blood-chilling new chapter to Blumhouse’s 2022 horror sensation.
- Blumhouse’s Black Phone 2 opens in UK cinemas on 17 October 2025
London’s commuters were left frozen in terror when they answered the cold call from hell.
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
But those who picked up were met not with a friendly voice… but with The Grabber himself, voiced by Oscar-nominee Ethan Hawke, who returns as the terrifying killer in Blumhouse’s new chapter to the 2022 horror sensation, Black Phone 2, in cinemas next Friday.
In a chilling twist, the villain didn’t just taunt callers through the receiver; he appeared in the billboard itself, confronting participants face-to-face in a terrifying prank that had onlookers screaming and running.
Stacia Keogh, from Berkshire, said: “I hate to leave a phone ringing, so my curiosity got the better of me and I answered it, only to be given the absolute scare of my life!
I’m still shaking after that – I’ve seen The Black Phone and The Grabber is one of the most chilling characters, but I didn’t expect to come face-to-face with him today!”
The activation was designed to blur the line between billboard and immersive theatre, delivering something more than an advert: a live horror experience in the middle of the city.
Stills and video assets from the Borough activation are available now, capturing Londoners’ most petrified moments as they came face-to-face with one of modern horror’s most unsettling villains.
Black Phone 2 rings into UK cinemas on 17 October 2025.
Will you answer?
