Paris-born smash burger sensation Dumbo is set to expand its footprint in the capital, opening a highly anticipated second UK location in the heart of Soho. The new restaurant will take over a 550 square foot space at 37 Berwick Street, previously home to Tommi’s Burger Joint, with doors expected to open in late summer 2026.
The expansion marks a significant milestone for the brand, which has rapidly gained a cult following since its inception. Founded in Paris in 2019 by street-food enthusiasts Charles Ganem and Samuel Nataf, Dumbo is widely credited with pioneering the smash burger trend across Europe. Following their massive success in France, the duo made their international debut in Shoreditch, London, in June 2025, quickly establishing themselves as a formidable player in the city’s competitive burger scene.
A Simple Menu with Superior Ingredients
Diners visiting the new Soho location can expect the same focused, high-quality menu that made the Shoreditch branch a resounding success. The offering centres around their signature smash burger, known for its perfectly caramelised crust and juicy interior. For those seeking plant-based options, the menu features a vegetarian “Earth burger”, alongside their popular chicken nuggets coated in a light, crispy tempura batter.
At the core of Dumbo’s philosophy is an unwavering commitment to quality. The brand places a strong emphasis on responsibly sourced, superior ingredients, ensuring that every element of their burgers meets exacting standards. This dedication extends beyond the food, with the company also prioritising the use of sustainable materials throughout their operations, reflecting a modern approach to fast-casual dining.
Strategic Expansion in Central London
The decision to open in Soho represents a strategic move to capture the vibrant, food-loving demographic of central London. The landlord for the new site, Shaftesbury Capital, has expressed strong support for the venture. Emma Matus, head of restaurant leasing at Shaftesbury Capital, highlighted the brand’s potential, stating that curating Soho’s restaurant landscape requires a clear understanding of both current consumer demand and the brands with the potential to achieve long-term success. She described Dumbo as an exciting concept delivering a high-quality product, making it a perfect fit for the area.
The founders themselves are equally enthusiastic about the new location. Charles Ganem and Samuel Nataf revealed that they have always had their eye on Soho. Their recent collaboration with Rita’s, another modern American food favourite, only deepened their desire to become part of the neighbourhood’s dynamic culinary scene. They emphasised that their smash burgers are designed to be delicious above all else, using only the best produce, and remaining accessible to everyone.
Looking Ahead to a Sizzling Summer
As the late summer opening approaches, anticipation is building among London’s burger aficionados. The arrival of Dumbo in Soho not only adds another exciting option to the area’s diverse dining landscape but also cements the brand’s status as a leading force in the European smash burger movement. With its proven track record and commitment to quality, the new Berwick Street location is poised to become a must-visit destination for food lovers.
The opening also reflects broader trends in the hospitality sector, where focused, high-quality concepts continue to thrive. As innovative pop-ups and new venues continue to shape Soho’s vibrant atmosphere, Dumbo’s permanent addition will undoubtedly be welcomed by locals and visitors alike. Furthermore, the brand’s expansion mirrors the dynamic growth seen across London’s culinary scene, from central hotspots to exciting new restaurant openings in East London.
For those eager to experience the Parisian take on the classic American smash burger, the wait is nearly over. The founders are confident that visitors to Soho will appreciate their dedication to flavour and quality, and they are eagerly looking forward to welcoming their first customers to the new Berwick Street location. More details about the opening can be found in the latest restaurant news.
