From E-Katalog to PriceHub: Anatolii Skrypniak Unveils New Strategy for the UK Market
E-Katalog, a company with over two decades of success across Eastern Europe and the United States E-catalog, has officially announced a rebrand tailored specifically for the UK market. The company’s founder and CEO, Anatolii Skrypniak, introduced the platform’s new name — PriceHub — highlighting that the move followed an in-depth analysis of local audience feedback and brand perception.
“In Ukraine and Eastern Europe, the E-Katalog name has long become a household term,” Skrypniak explained. “But in the UK, we encountered an unexpected issue — the name simply didn’t resonate. Focus groups revealed that E-Katalog wasn’t clearly associated with price comparison or product information. So, we set out to find a name that clearly reflects what we do. That’s how PriceHub was born — a hub for collecting and organising pricing data.”
The new PriceHub brand is designed to make the platform’s functionality as transparent and intuitive as possible for British users. The service aggregates information from thousands of shops and provides access to a vast database of detailed product specs. This allows users to easily find what they’re looking for, compare similar items, and choose the best value for money.
A particular focus of the new brand is on leveraging cutting-edge technology, including artificial intelligence. PriceHub has already launched an AI assistant capable of offering real-time advice on complex technical queries.
“We’re not just building a price comparison site — we’re creating a smarter, simpler shopping experience,” said Skrypniak. “AI plays a key role in making that happen.”
Despite the introduction of the new brand in the UK, the company will continue to operate under the E-Katalog name in other markets such as Poland, the United States, and Ukraine — where it already enjoys strong brand recognition and user trust.
This rebrand marks a major step towards a broader technological transformation and international growth. With PriceHub, the company is aiming to strengthen its position as a leading platform for price comparison — not just in the UK, but globally.
About PriceHub UK
PriceHub UK — a multifunctional service for product search in online stores and price comparison. It covers a wide variety of product categories: electronics, computers, household appliances, automotive goods, repair and construction equipment, travel gear, children’s goods and much more. Our goal is to help the customer quickly and conveniently find the best deal.
For those who are deciding on their choice, each section has useful filters and the ability to compare products with each other. An accessible and convenient text search is available, allowing you to search for both the necessary sections and specific products by name. And on the page of each model, there is detailed information that will help make a decision: description, technical specifications, photos and videos, useful links and reviews. You can also find block “Where to buy?” with a list of online stores, prices, and direct links to the purchase page.
PriceHub UK system includes over 3000 stores with 1.5 million products, data that is constantly updated. Thanks to this, you will be able not only to choose the suitable product but also to buy it under the most favorable conditions! Today, we operate in the markets of different countries: Ukraine, Poland, the USA, the UK, Kazakhstan, and we strive to expand our geography.
