EthBoy taking over Oxford Street, London for a one-day exclusive
The latest chapter in a unique programmable art project by NFT leading artist, Scottish-based Trevor Jones is due to drop tomorrow. (January 31, 2023)
Already a pioneer of NFTs in the art world, he initially painted Ethereum Boy, a play on Picasso’s Paul Dressed as Harlequin the image, as part of an exploration of crypto cubism in tribute to Picasso’s creative genius.
Trevor then partnered with crypto artist Alotta Money and digital artist, producer and DJ Don Diablo to create the precedent-setting ETHEREAL Collection for a programmable Async Art project. This was the first drop to be included in a ten-part series with the concept that the painting changes daily in response to uncontrollable outside variables such as Ethereum price fluctuations, gas fees and even the birthday of Vitalik Buterin, founder of the Ethereum network whose baby face features in the painting.
The experiment, with the programmable accessories layer, follows Vitalik as he experiences life’s highs and lows with each new chapter released as an NFT every six months over five years, meaning each animation consists of approximately 182 days of changes. Tomorrow sees the launch of the fourth chapter of the initiative, featuring guest musical artist, world-renowned DJ Sasha.
And, to mark the partnership and Vitalik’s birthday, EthBoy will today take over the prestigious space in the windows at luxury store Flannels, 167 Oxford St, London, for this unique collaboration between art and music to be enjoyed from this famous location for a one-day exclusive.
DJ Sasha comments: “Trevor was one of the first artists that I noticed and was inspired by when I first became aware of NFTs.
After dipping my toe into the space with the LUZoSCURA and most recently the TEN drop, the chance to collaborate with Trevor came up – and of course, I jumped at it. I love the story that ETH Boy tells – continually documenting the events happening in this brave new digital art world. I wanted the audio accompanying the piece to capture the highs, lows and bittersweet turbulence of ETH Boy’s last 6 months.”
The artwork is a 1/1 and collectors of previous Chapters featured in the series will also receive ownership revenue, with portions of the profits allocated to all purchasers, thus symbolizing future stakes in the work of not only Trevor Jones himself, but all collectors involved.
The owner of the EthBoy NFT will receive a signed, limited-edition print of the original oil painting.
Trevor Jones, best known for his iconic Bitcoin Angel, based on his painting of Bernini’s baroque marble sculpture The Ecstasy of St Teresa, says: “In such a fast-paced and volatile space, having the opportunity to take the lead in an innovative, long term project with the late, great Alotta along with many of the biggest name musical artists exploring web3 is an honour and a privilege.
Many in the web3 community think in terms of months rather than years and therefore this half-decade-long collaborative project will undoubtedly become a historic work of art and a grail for the 10 collectors/partners involved.”
Mark Dale, founder of W1 Curates says “Our digital exhibition space is a one-of-a-kind public art platform dedicated to bridging the gap between digital art and the traditional art world. Located in the prime location of Oxford Street, London, our site offers brand new state-of-the-art floor-to-ceiling digital screens, providing a unique interactive experience for the viewer. It’s an honour to bring this unique art and music collaboration to Life. This project is all about connecting people through music and art, and we want to share it with as many people as possible.”
A fine art graduate and traditional painter, Trevor has worked at the intersection of art and technology for more than a decade and experimented with QR code paintings and augmented reality (AR). When he invested in Bitcoin in 2017 it inspired a new creative direction, leading to his crypto-themed AR paintings and his passion for NFTs in art.
His Art Angels podcast, on which he features various internationally based digital artists, has also been responsible for hugely boosting the earnings of those he has chosen to promote.
