In a city that runs on caffeine, Londoners have spoken, and the results are in: Cold Brew isn’t ruling the coffee scene anymore. Surprisingly, the favourite coffee choices of Londoners in 2023 are the Flat White, Latte, and Cappuccino, according to research conducted by Roasting Plant. As the capital’s office days resume and coffee shops regain their Monday hustle, it appears that London’s coffee palate has evolved.
Roasting Plant, known for its innovative approach to brewing the freshest coffee, made this discovery as part of its ongoing research into Londoners’ coffee preferences. The findings show that traditional espresso-based drinks have triumphed over the previously trendy Cold Brew, reflecting a shift in the city’s coffee culture.
Throughout the year up to the present date, Roasting Plant found that the three most popular coffee choices among Londoners are the Flat White, Latte, and Cappuccino. These classic options have taken the lead, indicating a return to the comforting familiarity of espresso-based beverages.
In a surprising twist, an Iced Latte claimed the fourth spot, surpassing the Americano. It appears that Londoners are opting for cooler, milk-infused refreshments over the once-beloved simplicity of an Americano.
Delving deeper into coffee aficionados’ preferences, the research revealed that the most favoured single-origin beans in London are from Brazil, Sumatra, and Uganda. These choices reflect a penchant for mild and sweet coffee profiles with notes of chocolate, nuts, and fruits.
What sets Roasting Plant apart from the competition is its commitment to delivering the freshest coffee experience possible. The chain boasts the unique distinction of being the only multi-venue coffee brand globally to micro-batch roast in every café using its patented Javabot™ Coffee System. Coffee connoisseurs understand that coffee loses its flavour rapidly, with up to 70% of its taste and aroma fading within the first 7 to 10 days after roasting. Roasting Plant’s dedication to freshness has paid off, as a recent blind taste test in-store saw 100% of customers choosing their coffee based on taste alone, surpassing other high-street brands.
In every Roasting Plant Coffee café, every cup ordered is brewed to order within 60 seconds. This means that whole, freshly roasted beans are ground and brewed right before your eyes, ensuring that each cup is a testament to the pinnacle of coffee freshness. Roasting Plant offers a choice of up to 8 single-origin beans sourced directly from farms worldwide, from Jamaica to Ethiopia to Sumatra, allowing customers to craft their own personalized coffee blends.
Originally hailing from the United States, Roasting Plant Coffee has now planted its roots firmly in London, with five stores across the city, including locations at Selfridges, South Molton St, Borough High St, The Strand, and High Holborn. The brand has ambitious plans to expand further, with a goal of reaching over 300 locations worldwide in the next five years, making their fresh and personalized coffee experience accessible to even more coffee enthusiasts.
