Imagine stepping into a world where the allure of luxury intertwines with the thrill of cinematic storytelling.
Last week, this vision became a reality as multi-award-winning music executive Jay Lamusica celebrated the grand unveiling of his latest venture, Dolce Vita, with a star-studded soirée at Chotto Matte Soho in London.
The event was nothing short of a sensory masterpiece. Inspired by the iconic film John Wick: Chapter 3 – Parabellum, the evening transported guests into a meticulously curated experience. The entrance paid homage to the movie’s memorable taxi traffic scene, immersing attendees from the moment they arrived. Navigating through the bustling crowd downstairs, guests ascended to the exclusive “High Table” dining area — a subtle nod to the layered storytelling of Chad Stahelski’s cinematic universe.
Among the glittering attendees was Russian star Maria Liman, who honoured the John Wick 3 library scene with her fashion inspired by the Russian folktale motif. This thoughtful tie-in added a touch of cinematic nostalgia, blending seamlessly with the evening’s high-fashion aesthetic.
The culinary experience was the centrepiece of the night, with Chotto Matte’s acclaimed chefs crafting a similar menu influenced by John Wick character Zero, a chef for the High Table. Standout dishes included the Sato Maki with romano pepper, a refined nod to the movie’s memorable blowfish scene. Guests enjoyed live DJ sets that provided an energetic soundtrack, perfectly complementing the visual and gastronomic spectacle.
In true cinematic style, transportation to the event mirrored the film’s grandeur. Chauffeured Range Rovers reflected the movie’s dramatic opening scene, where Winston arrives at the Continental New York Hotel in style. Inside, Chotto Matte’s architectural design and purple neon lighting echoed the film’s climactic battle scene, creating an immersive ambiance.
During the evening, Jay Lamusica unveiled his inspiring vision for Dolce Vita:
“Dolce Vita is a place where creativity, wellness, and quality intersect. From our restaurant to our cinematic experiences, gym, and spa, we aim to craft a space where Londoners can indulge in the ultimate expression of refined living.”
The highlight of the evening was the culinary experience. Chotto Matte’s world-renowned chefs designed a bespoke menu inspired by John Wick character Zero, known in the film as a chef for the High Table. Guests savoured signature dishes like Sato Maki with romano pepper, a refined nod to the film’s unforgettable blowfish scene. The evening’s energy was elevated with live DJ performances, providing a dynamic soundtrack that perfectly complemented the event’s luxurious atmosphere.
The launch marks the beginning of an ambitious journey for Dolce Vita. At its core, the brand promises to revolutionize luxury living through its exclusive monthly ‘Ultimate Experiences,’ affectionately called ‘Dolces.’ These events will provide members with unparalleled access to the art of refined living, blending wellness, gastronomy, and creativity.
As Dolce Vita’s community grows, the brand has ambitious plans to open a flagship venue in London. Potential locations being explored include Stratford, Battersea, and Greenwich, each promising to bring the Dolce Vita ethos to life. The flagship will encompass a variety of elements, including a restaurant, spa, gym, and cinematic spaces, providing members with an immersive destination for creativity, wellness, and luxury.
Dolce Vita stands as a bold new concept, designed to inspire and connect a community of individuals who appreciate the finer things in life. By combining cultural influences, cutting-edge design, and unparalleled experiences, Dolce Vita promises to redefine what it means to live luxuriously in London.
The launch event also served as a testament to the power of storytelling, both cinematic and experiential. From the moment guests stepped into the transformed Chotto Matte venue, every detail was designed to evoke emotion, spark curiosity, and leave a lasting impression. From the curated menu to the intricate set design, the evening transported attendees into a world where indulgence and artistry coexisted seamlessly.
With Dolce Vita, Jay Lamusica aims to build a brand that resonates not only with lovers of luxury but also with those who appreciate the intersection of culture, creativity, and community. It is a space for people who seek more than experiences — a community for those who aspire to live artfully and passionately.
For those looking to join this burgeoning movement, Dolce Vita’s membership program offers exclusive access to its carefully crafted experiences, designed to enrich and elevate every aspect of life. With the first flagship venue on the horizon, Dolce Vita is poised to become a cornerstone of London’s luxury lifestyle scene.
For more information about Dolce Vita and upcoming events, visit here
