LONDON’S MOST POPULAR FRESH SUSHI EATERIE IS OPENING in E3 THIS FRIDAY
The Sushi Co is launching in Mile End.
The hugely popular chain is opening its 39th store at 363 Mile End Road, following a successful promotional campaign at the neighbouring Queen Mary University to introduce the brand and delicious food to students and staff.
The store will offer a Live Sushi Kitchen, in which chefs make top of the range, fresh food in front of customers. The food gets glowing reviews on social media and has been described as ‘delicious’ and ‘heaven sent’ on Tripadvisor with items on the menu including Hosomaki, Uramaki, Nigiri, Sashimi, poke bowls, and hot dishes (katsu curries and gyozas).
The new store means employment – there will be up to 10 new jobs created in the new store, from kitchen to front of house staff. The the team will be managed by Sunny Rahim. Sunny already manages seven other branches of The Sushi Co. so knows exactly how to please the customers and work well with the team. The new branch will have some seating but will primarily be offering takeout and delivery, opening late to offer flexibility.
“We will be open from morning to late to serve the local community of students, workers and families as there is a busy and diverse community here,” says Sunny. “Our point of difference to other restaurant chains is that our food is ‘minutes fresh’. Every other premium sushi chain boxes their food then keeps it in the chiller for hours. Ours is made fresh to order, every single time, whether it is dine in, click and collect or delivery.”
The store will officially open this week, on Friday 23rd October – with a giveaway of 500 free rolls and temporary tattoos for all customers. There will also be a 40% discount for the whole week for any walk in or online customer and 25% off customers’ first three website or app orders until the end of the year.*
The Sushi Co is growing fast: there are plans to open five more venues this year. The opening of the chain’s 40th store follows quickly after this one. This will be opening in Bromley on Saturday. The Bromley store will be the biggest store yet in the group. Next year marks The Sushi Co’s fifth anniversary, and the team is planning to open another 10 stores to reach 50 locations in its fifth anniversary year.
With delivery, click & collect and eat-in, every type of diner is catered for in all sizes of locations, each one kitted out with premium furniture and fixtures. Fans of the chain of resturants include TOWIE stars Junaid Ahmed, Jodie Wells and Lauren Goodger, Strictly Come Dancing’s Nikita Kanda, Love Island’s Indiyah, and Bollywood stars Jasmin Walia and Zack Knight.
Customers using the code MI25 can get 25% off the first three orders through The Sushi Co website or app, valid until 31 December 2026. Excludes platters, sushi boxes, drinks and desserts.
