Finding reliable care for an ageing parent or loved one can be surprisingly complicated. Families may need support quickly, yet discovering which carers are available locally, understanding their experience and checking how much care will cost often requires multiple enquiries across agencies and directories.
CareTailor is a new UK CareTech platform designed to bring those steps together. Developed in collaboration with Asper Brothers, its MVP has launched in High Wycombe, creating a digital marketplace where families can discover and connect directly with vetted, self-employed local carers.
At the heart of the idea is a simple question: can technology make arranging elderly care easier without making the experience less personal?
Bringing the search for local care into one platform
CareTailor gives families a single place to move from identifying a care need to finding someone who could provide that support.
Users can search for carers using criteria including location, expertise, rates, availability and preferred gender. Individual profiles bring together qualifications, areas covered, pricing, availability and reviews, giving families useful information before they decide who to contact.
Verification is an important part of the model. Carers must pass CareTailor’s approval process before appearing publicly, with key documentation including DBS checks and insurance verified.
The platform then goes beyond simply listing carers. Families can propose dates and times, send visit requests and arrange a phone or video introduction before confirming care. Communication and booking status can be managed through the platform, creating a more connected journey from search to completed visit.
Rethinking the traditional care agency relationship
CareTailor is also designed around a different relationship between families and the people providing care.
Instead of an agency choosing the carer, families can explore their options and decide who they would like to approach. Rates are visible upfront, while the direct model avoids traditional agency fees or hidden costs between the family and the self-employed carer.
For carers, this means greater control over how they work. They can create their own professional profiles, set rates and availability, decide which requests to accept and connect with families looking for support in their area.
The result is a two-sided marketplace that aims to give families greater choice and transparency while helping independent carers build local client relationships on their own terms.
Technology supporting care rather than replacing it
Digital innovation in care is often associated with automation, but CareTailor takes a different approach. Technology handles the practical friction around discovering, verifying, contacting and booking a carer — not the relationship itself.
That distinction matters. Choosing someone to support an older loved one involves more than matching availability with a postcode. Experience matters, but so do trust, communication and whether a carer feels like the right personal fit.
The CareTailor MVP is now live in High Wycombe providing a focused local environment in which to develop the marketplace around real care journeys.
The platform was designed and developed with Asper Brothers as CareTailor’s product development partner. By combining digital convenience with direct human choice, CareTailor is testing a model in which technology does not replace personal care, but makes the right care easier to find.
