To Celebrate the Launch of the New Peach-Raspberry Flavour, Rekorderlig Cider Has Created a “Cold Sauna” for Londoners to Enjoy a Refreshing Moment of Respite from Summer in the City
Popping up in London, on 22nd August, at Broadgate Tower, Liverpool Street, from 12pm – 6pm, passers-by will have the opportunity to sample Rekorderlig’s latest refreshing flavour in a stylishly Swedish, first-of-a-kind, purpose built “Cold Sauna”.
Inside the wooden peach shaped sauna, the temperature is controlled at 16 degrees C, designed for Londoner’s to refresh and rediscover their carefree spirit. So, this summer, be a little bit quirky, blow a raspberry to hot and stuffy commutes and take a refreshing break with an ice cold Rekorderlig Peach-Raspberry flavoured cider. Unlike Swedish saunas, clothes are not an optional choice for Rekorderlig’s Cold Sauna experience, so peaches (and raspberries) will be covered.
Commuters have consistently dubbed the Central Line as the worst tube line in the capital… Well, Rekorderlig has heard these cries and invites hot and bothered city goers who are coming and going from Liverpool Street, to embrace the brand’s carefree, playful and cheeky spirit by heading down to experience the world’s first “Cold Sauna”. Built to encourage those who are looking for a respite from the city heat and a break from the daily grind, Rekorderlig’s “Cold Sauna” embraces the essence of “be a little Fruktig” (Swedish for “fruity”) creating a moment of pause for fun-loving visitors to park their peaches. With the first 400 receiving a complimentary can of Rekorderlig’s chilled Peach-Raspberry flavoured cider.
Rekorderlig Cider is inspired by the light-hearted spirit of Sweden. The “Cold Sauna” represents its dedication to creating quirky moments that bring people together and has been designed to mark the launch of Rekorderlig’s new Peach-Raspberry flavoured cider. The new flavour combines peach, with a hint of raspberry, to provide a refreshingly lighter taste without too much sweetness, but a whole lot of peachy character, perfect for summer sipping. Pantone coined ‘Peach Fuzz’ the colour of 2024, so Peach-Raspberry is bang on trend. Rekorderlig’s Cold Sauna will be popping up across the summer for consumers and festival goers across the UK to enjoy. Look out for the wooden peach shaped sauna at Hackney Bridge, London from 23rd – 27th August
About Rekorderlig
Rekorderlig is a global cider brand born to embody the beautiful spirit of Sweden. Each cider is still made to this day in the small town of Vimmerby, Sweden, using water from the nearby spring.
Our journey began in the small Swedish town of Vimmerby almost three decades ago. Made by a fourth-generation family brewery, Rekorderlig is made by combining the purest Swedish spring water with wild and exotic fruits to create a refreshing cider with a distinctively Swedish balance.
Rekorderlig was created with a shared vision to develop a cider that embodies the spirit of Sweden. A modern, forward thinking and cultured homeland. We named it Rekorderlig. Swedish for trustworthy and honest, hard to say but easy to remember.
But you don’t have to come all the way to Vimmerby to discover what makes Rekorderlig beautifully Swedish, it can be enjoyed all over the world by those seeking something refreshingly different.
