HYATT REGENCY LONDON – THE CHURCHILL
This festive season, Hyatt Regency London – The Churchill partnered with Cosmic, for the second year running, for a charity focused campaign which featured a live reading event, all in support of babies and children in intensive care at St Mary’s and Queen Charlotte’s Hospitals.
The collaboration aims to raise awareness and drive donations for a deserving local cause, with children of all ages invited to join in on the warm and welcoming launch event of special stories including the British classic Guess How Much I Love You, which is included in the welcome pack given to all families on entering the neonatal wards at the charity’s hospital beneficiaries.
The event kickstarted a 6-week fundraising campaign in The Library on Saturday 25th November from 11am-1pm, with readings of children’s favourites by mothers that have benefitted from the vital services of Cosmic. The event brought together an audience of families that have gone through the wards and have benefitted from the charity’s work, with locals from the wider Marylebone neighbourhood. During the event, there were festive canapés and drinks, and lucky attendees walked away with The Churchill’s own resident Jock the Cat’s storybook and a delicious bunny shaped cookie.
From 25th November to 5th January, staff and guests are encouraged to donate via QR codes and fundraising links on televisions in the hotel’s guestrooms and public areas. All money raised will be used to purchase books for the hospital patients and their families, and the hotel team themselves will also be volunteering their time to help decorate the Cosmic ward for the festive period, ensuring that the spirit of Christmas can be enjoyed by all.
For the duration of the campaign the hotel will also showcase a reading nook with donation point within the hotel’s lobby, open to both guests and the public alike. Decorations in the nook will include bookshelves with ‘Guess How Much I love You’ and other books, as well as adorable little bunnies that tie in the theme of the storybook. All stories will feature stickers with a description of the campaign, and a QR code to donate and books can then be returned for other children to enjoy.
Each year, Hyatt Regency London – The Churchill have special festive giveaways for guests staying with them on Christmas Day. This year, in addition to the hotel giveaway, families staying in suites and VIP guests will receive the Guess How Much I love You book and a bunny toy as a giveaway, accompanied by further information on the importance of the campaign for the hotel, and how guests can support.
Tucked behind Hyde Park and Oxford Street in the heart of London’s West End, 5-star hotel Hyatt Regency London – The Churchill honours Sir Winston Churchill, with bespoke design details and refined décor that give a subtle nod to his life and legacy.
Feature image courtesy of Hyatt Regency London – The Churchill image link here.
