If you’re dreaming of escaping to the South of France but your passport is staying firmly in the drawer this summer, then Covent Garden has just become the next best thing.
From 15th July, one of Provence’s most celebrated wine estates, Château d’Estoublon, is bringing a little slice of Mediterranean sunshine to London with the launch of the Roseblood Terrace in the heart of The Piazza. Running until 2nd August, this chic pop-up promises to transport visitors from bustling central London to the lavender fields and vineyards of Provence with every sip.
Summer in the capital is all about discovering those hidden gems where you can slow down, soak up the atmosphere and indulge in a little people-watching. The Roseblood Terrace feels perfectly timed, offering an elegant escape where rosé takes centre stage.
Of course, rosé has become the drink of the season over the past decade, evolving from a holiday favourite into one of the most stylish choices on any drinks menu. Château d’Estoublon’s Roseblood collection captures everything we love about Provençal rosé, light, elegant and effortlessly sophisticated.
Alongside the award-winning wines, the terrace is serving some seriously Instagram-worthy summer drinks. There’s the ever-popular Frozé, blending frozen rosé into the ultimate cooling cocktail, while the Roseblood Rosé Spritz gives the classic aperitif a refined Provençal twist. For something lighter, the beautifully named Rosenade combines lemonade with rosé for an easy-drinking sunshine sip that’s destined to become one of this summer’s must-try drinks.
It’s not just about what’s in the glass either. Guests can book an indulgent Roseblood Afternoon Tea, pairing delicate finger sandwiches and beautifully crafted pastries with a chilled glass of rosé. It’s a wonderfully continental take on one of Britain’s favourite traditions and the perfect excuse to catch up with friends or celebrate a special occasion.
For those choosing not to drink alcohol, Château d’Estoublon has also thought ahead with L’Excessive, its elegant alcohol-free sparkling rosé, ensuring everyone can enjoy the Provençal experience.
The estate behind Roseblood has an extraordinary heritage stretching back to 1489, nestled in the heart of the Alpilles in Provence. Alongside its acclaimed wines, Château d’Estoublon is equally renowned for producing award-winning olive oils that have earned international recognition, making it one of France’s most prestigious food and wine destinations.
What I particularly love about this pop-up is that it isn’t trying too hard. It embraces that effortless French philosophy of art de vivre enjoying life’s simple pleasures, whether that’s sharing a bottle of rosé with friends, lingering over afternoon tea or simply sitting back and watching the world go by.
Covent Garden always comes alive during the summer months, but the Roseblood Terrace adds another reason to visit. Whether you’re stopping by after work, planning a weekend shopping trip or simply looking for somewhere stylish to toast the sunshine, this feels like one of London’s standout seasonal experiences.
Sometimes the best holiday doesn’t require boarding a plane at all. Sometimes it simply starts with a glass of exceptional rosé in one of London’s most beautiful piazzas.
The Roseblood Terrace opens on 15th July in The Piazza, Covent Garden, and runs until 2nd August, welcoming guests daily from 11am until 9pm.
