Link Publishers is coming to eCommerce Expo London 2026, taking place at ExCeL London on 23 and 24 September. The AI-powered link building team will join more than 200 solution providers and over 10,000 ecommerce professionals at one of the UK’s largest ecommerce events, where the conversation this year is dominated by a single question: as shoppers turn to AI to decide what to buy, is your brand the one being recommended?
The company will welcome retailers, agencies, and eCommerce professionals to Stand J61 to discuss how brands can build authority in a search landscape no longer defined by rankings alone.
AI-powered search tools are changing how people shop online. Shoppers now ask ChatGPT for product recommendations, rely on Google’s AI Overviews before they click, and trust AI answers to shortlist brands for them. When an AI platform highlights a small selection of stores, brands that are not included can miss an important point of discovery.
According to Link Publishers, closing this gap begins with building a credible online footprint. Relevant backlinks, independent brand mentions, and coverage from trusted publishers can help strengthen the signals that search engines and AI platforms use to understand a brand.
“The question used to be, ‘Where does my brand rank?’ Now, businesses also need to ask, ‘Is my brand being recommended?’”
said Het Balar, Co-Founder of Link Publishers.
“AI is changing the path between discovery and purchase. eCommerce brands need to build the kind of authority that remains visible throughout that journey.”
At eCommerce Expo London, Link Publishers will demonstrate how brands can discover relevant publishing opportunities through its AI-powered marketplace. The platform currently provides access to 114,000+ vetted websitesfor guest posts, niche edits, brand mentions and digital PR. It allows businesses to assess publishing opportunities using factors such as industry relevance, website authority, audience, organic traffic, and geography.
The team will also share practical perspectives on combining SEO, GEO and digital PR into a more connected visibility strategy. Discussions will cover how eCommerce businesses can earn stronger mentions, reach relevant audiences and scale authority-building campaigns without relying entirely on manual research and outreach.
Link Publishers is trusted by more than 6,000 agencies and brands worldwide. Its presence in London reflects the company’s growing work with UK and European businesses navigating the next stage of search.
Visitors can meet the team at Stand J61 on 23-24 September 2026.
About Link Publishers
Link Publishers is an AI-powered link-building marketplace and digital PR platform. It connects brands and agencies with 114,000+ vetted publisher websites and provides solutions for guest posts, niche edits, brand mentions, digital PR and fully managed campaigns.
Learn more at https://linkpublishers.com.
