Award-winning ethical jeweller Lily Arkwright has officially opened the doors to its new flagship boutique in Marylebone, marking an exciting new chapter for the Manchester-based brand.
Located at 5 Aybrook Street, London, W1U 4EL, the new store offers a luxury yet welcoming space for customers to explore Lily Arkwright’s collection of lab-grown diamond, moissanite, and natural gemstone engagement rings, as well as wedding bands and fine jewellery.
Founded with the mission to make fine jewellery more ethical and accessible, Lily Arkwright has become known for its commitment to sustainability, transparency, and craftsmanship. The opening of the Marylebone boutique signals the brand’s continued growth and the rising demand for sustainable luxury in the UK capital.
“We’re thrilled to be expanding our presence in London,” said Hannah, London Sales Director at Lily Arkwright. “Marylebone is the perfect location for us, it’s elegant, creative, and full of character, just like the couples we work with. We can’t wait to welcome customers into the new boutique and help them find their perfect ring.”
The spacious new store showcases an exclusive Marylebone Collection, featuring limited-edition designs available only at this location. The collection includes contemporary and classic pieces set with lab-grown diamonds and gemstones, all hallmarks of Lily Arkwright’s signature style.
Alongside the new range, visitors can expect an elevated showroom experience. Appointments are available seven days a week, with the team offering personalised consultations to guide couples through every step of the process, from stone selection to bespoke design. Walk-ins are also welcome, with the store designed to make jewellery shopping feel both luxurious and approachable.
“We’ve always believed that choosing an engagement ring should be an enjoyable and memorable experience,” added Charlotte, Assistant Manager at the Marylebone boutique. “Our new space reflects that, it’s beautiful, relaxing, and designed to make customers feel at home.”
Since launching in 2015, Lily Arkwright has built a reputation as one of the UK’s leading ethical jewellers, combining innovation with traditional craftsmanship. The brand champions lab-grown diamonds and moissanite as sustainable alternatives to mined stones, allowing customers to make meaningful, planet-friendly choices without compromising on quality or design.
Each piece is crafted to the highest standards using ethically sourced materials and fully traceable gemstones. This commitment to quality and integrity has helped the brand develop a loyal following of customers who care as deeply about where their jewellery comes from as how it looks.
The opening of the Marylebone store comes at a time when more couples than ever are seeking sustainable engagement rings that reflect their values. With increasing awareness around responsible sourcing and environmental impact, lab-grown diamonds and recycled metals are becoming the go-to choice for modern brides and grooms. Lily Arkwright’s transparent approach and expertise in this area have positioned the company at the forefront of this growing movement.
With its new London flagship, Lily Arkwright is bringing its ethical ethos and exquisite design to one of the city’s most fashionable neighbourhoods. Marylebone’s unique mix of luxury boutiques, independent restaurants, and art galleries makes it the perfect setting for a brand that celebrates both style and substance.
The new boutique also represents a significant milestone in Lily Arkwright’s journey. Having grown from its Manchester roots into an internationally recognised brand, the company continues to uphold the same values it was founded on: exceptional craftsmanship, outstanding customer care, and a genuine passion for sustainability in fine jewellery.
Appointments at the Marylebone store can be booked online at lilyarkwright.com, or customers can drop in to browse the latest collections in person.
Address: Lily Arkwright, 5 Aybrook Street, Marylebone, London, W1U 4EL
Opening Hours: Monday – Sunday, 10am – 6pm
