Grey Poupon (www.greypouponmustard.com), the premium French mustard, is celebrating Christmas early, by partnering with cult Brixton-based smokehouse Ruben’s Reubens (https://www.rubensreubens.com/) in south London’s Brixton Market. The partnership will bring Londoners the limited edition Christmas Reuben sandwich for one weekend only, offering the first 100 for just £1 and £12 thereafter.
The Christmas Reuben features tasty light rye bread, succulent slices of Ruben’s signature smoked turkey, Grey Poupon mustard, Emmental cheese, Russian dressing, Sauerkraut, and Gherkins.
Ruben’s team will be serving the Christmas Reuben at the Brixton Market shop all day from Friday 15th December to Sunday 17th December. The perfect pitstop during a busy day Christmas shopping…
Hailed as the king of mustards by chefs and foodies alike, since 1777, Grey Poupon has been crafting exceptional mustards fit for royalty. Grey Poupon, the original Dijon mustard, tantalises taste buds with a delightful blend of white wine, creating an unrivalled and authentic flavour experience. With Ruben aiming to create flavours that smack you in the chops it’s a match made in heaven as Grey Poupon is all about inspiring foodies to take a stand against the bland, to be bold, to be fearless and to drive a flavour revolution with their cooking.
Ruben Dawnay rose from the lockdown ashes by setting out to smoke meats and home-cured fish from the garden of his parents’ Brixton abode, which he combines with punchy flavours in impressive dishes like his reuben sandwiches and smoked meat tacos. Paying homage to his Polish-Jewish heritage, Ruben’s Reubens was born and has been a hit ever since.
Ruben’s Reubens, NO. 10 Brixton Market Row
Opening Hours: Friday 6pm-11pm, Saturday 12pm-11pm, Sunday 12pm-4pm
Follow on Instagram: @greypouponuk
About Grey Poupon
The Grey-Poupon Moutarde Company Started in 1777. Maurice Grey, an Englishman, teamed up with Auguste Poupon, a Frenchman, and together they formed the Grey Poupon mustard company. Maurice Grey invented a steam-powered machine that would grind the mustard seeds and automate the process – a significant development in the production of mustard. This created a higher-quality and more consistent product. In 1855, Grey Poupon’s founder, Maurice Grey, was awarded a medal for the production of quality mustard. In 1860, he was honoured by a Royal Appointment.
Grey Poupon Dijon Mustard
RRP: £3.00, 215g Suitable for vegans and vegetarians
Grey Poupon Wholegrain Mustard
RRP: £3.00. 210g Suitable for vegans and vegetarians
Awards
- Dijon 1-star Great Taste award 2021
- Wholegrain 1-star Great Taste Award 2018
Stockists
- Waitrose, M&S, Ocado, Coop, Booths, Harvey Nichols, Amazon, Independent delis, butchers and farm shops, brand website: www.greypouponmustard.com
About Ruben’s Reubens
- Ruben Dawnay rose from the lockdown ashes by setting out to smoke meats and home-cured fish from the garden of his parents’ Brixton abode. Paying homage to his Polish-Jewish heritage, Ruben’s Reubens was born. Since then, Ruben has been recognised by code hospitality as one of their 30 under 30 rising stars to watch, dominated several pop-ups across the city, mastered the meal kits trend and slung sandwiches at Meatopia 2022 and for Delli.market.https://www.rubensreubens.com/
@rubens.reubens
