London-based Entrepreneur named one of 2024’s most impressive female founders

Sara Chandran from Kingston-Upon-Thames has been crowned one of the UK’s most impressive female entrepreneurs by Small Business Britain’s ‘f:Entrepreneur #IAlso100’ campaign.
Sara Chandran, who founded Fresh and Fearless, a diversity, equity and inclusion consultancy in 2020, is profiled among 100 inspirational female entrepreneurs from across the country as part of the campaign to celebrate the multi-achievements of women running businesses in the UK today.
From AI companies to female-run tradeswoman platforms and sustainable fashion designers, the f:Entrepreneur ‘#IAlso100’ line-up particularly showcases trailblazing female founders who lead purpose-driven businesses alongside other responsibilities, such as volunteering, mentoring and community support.
Indeed, Sara Chandran was also called out for delivering over 60 in-person and online workshops, having delivered sessions in a safe space to explore difficult and complex topics such as racism, sexism, homophobia and ableism, to name a few.
On being featured in the #ialso100 lineup, Sara Chandran said: “It is an honour to be included alongside some incredible entrepreneurs on this list! In addition, being picked is a great signal that diversity and inclusion is still a respected profession and recognised as a valuable asset to businesses.”
Launched in 2017 by Small Business Britain – the leading champion of small businesses in the UK – the f:Entrepreneur campaign aims to raise greater awareness of the impact of incredible female business owners nationwide and help provide inspiration and role models to the wider small business community.
The campaign offers a host of events, training, and networking opportunities to boost skills, capability, and confidence.
“Congratulations to Fresh and Fearless and each of the phenomenal women featured in this year’s #IAlso100,” said Michelle Ovens CBE, founder of Small Business Britain.
“It is so important that we call out the incredible contribution of women running businesses across the UK. As well as growing economic prosperity across the UK, they are also having a tremendous, wider positive impact on local communities too. Despite all of the challenges of recent times, it is fantastic to see female entrepreneurship continuing to grow and flourish in the UK, and we must do all we can to encourage and build this further.”
To see the full line-up of the 100 women featured in this year’s f:Entrepreneur #IAlso100 campaign, visit here.
About Fresh and Fearless Consultancy
Fresh and Fearless was founded in 2020 to support businesses, diversify the workforce, and be an inclusive place for all.
Sara’s inclusion journey began after being elected Education Officer at Reading University Students’ Union. During this time, Sara identified the academic Black, Asian and Minority Ethnic (BAME) attainment gap. I developed and hosted the first-ever conference to address the issue, bringing speakers from around the UK to speak on racism in the education sector.
Following this, Sara worked at award-winning PR and Inclusive Marketing agencies, providing expertise on diversity and inclusion, delivering bespoke consultancy to clients, and leading several workshops on various topics such as unconscious bias and allyship.
Since launching Fresh and Fearless Consultancy, we have delivered hundreds of workshops, consulted global businesses and audited organisations on their diversity, inclusion and belonging. We believe it’s time to be fresh and fearless in everything we do.
IG: https://www.instagram.com/freshandfearless_uk/
LinkedIn: https://www.linkedin.com/company/fresh-and-fearless-consultancy
About f:Entrepreneur
Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the amazing, multi-faceted contribution of women who run so many businesses in the UK.
The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK. It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success.
Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.
@fentrepreneuruk
https://f-entrepreneur.com/about-us/
About the #IAlso100
The f:Entrepreneur #IAlso100 will celebrate and showcase amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain.
About Small Business Britain
Small Business Britain is the UK’s leading champion of small businesses, supporting the UK’s 5.5 million small businesses, no matter their location, their sector, or their ambition level.
Through a series of campaigns, networks, training and reports, Small Business Britain champions and informs small businesses in the UK. Committed to making entrepreneurship as inclusive as possible, it brings small business owners together to foster growth and increased confidence.
https://smallbusinessbritain.uk
Twitter: @britainsmallbiz
Facebook: @smallbusinessbritain
Instagram: britainsmallbiz
Featured Photo by John Schaidler on Unsplash