If Seven Brands was a beer, it would be Heineken. Remember its slogan “Heineken… Refreshes the parts other beers cannot reach”? Meet an ad agency that adopts a similar approach to its markets.
When Zain, one of the biggest Telcos in the middle east wanted a branding consultant to put on a helmet and flak jacket to go to Baghdad in 2014 with Isis 40 km away, it sent Seven Brands. When Coca Cola wanted an agency to make its ad campaigns relevant to 39 markets in Central, Eastern and Western Africa, it called Seven Brands. When Edrington, makers of the Macallan whiskey, wanted an agency to understand how to position a premium rum brand for the Chinese diaspora across Asia, it called in Seven Brands. From Saudi Arabia to Singapore, Chad to China, Baghdad to Bahrain, Nigeria to Nairobi, Seven’s passion for working in fascinating places knows no boundaries.
Seven Brands Global is an international agency specialising in the Middle East and Africa. In the twelve years since it was founded by CEO Jasmine Montgomery, it has worked with over sixty clients in fifty-eight countries across twenty-seven sectors.
The agency specialises in creating, marketing, managing, communicating implementing and managing international brands that appeal to multicultural audiences and consumers, bringing international insight, local understanding and on the ground technical expertise to help empower the next generation of international power brands.
Seven’s unique strategy is about trying to bring London-calibre brand-building and advertising to the bleeding edge of emerging markets, by which they mean, beyond the obvious, beyond BRIC (Brazil, Russia, India, China).
“If you look at any list of the top 100 brands globally, you won’t see any brands from Africa or the Middle East and only a few from East Asia.” says Seven’s CEO, Jasmine Montgomery. “We want to change that”. Seven’s ambition is to help put Middle Eastern, African & Asian brands onto the list of top one hundred global brands.
Working as it does in high growth markets with burgeoning middle classes enjoying increasing disposable incomes to spend on brands, and working with some of the biggest advertisers in emerging markets, generally telecoms, financial services and real estate brands, Seven’s strategy is paying dividends. The agency has a sound financial track record of a decade of revenue and profit growth with revenue increasing by more than 10% year on year for the four years prior to Covid-19.
And now Seven is attracting some of the world’s most global brands such as Facebook, Whatsapp and Coca Cola onto its books. It’s only remaining challenge… how to spend its air miles.
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