Following a competitive pitch, Europe’s leading orthodontics brand, Impress, has appointed unique advertising solution Hubble as its media agency to handle all TV-based activity in the UK.
Impress is a chain of clinics specialising in invisible orthodontics, with a new philosophy that combines health with aesthetics. It was established in Barcelona in 2019 and now has clinics in Spain, England, Italy, France, Portugal, Switzerland, Ukraine, Germany, and the United States.
Hubble manages brand campaigns across borders through its centralised hub model, which allows brands to unlock key international markets at pace, and more resource- and cost-effectively. Having already worked with the centralised Impress marketing team in Spain, Hubble made the ideal media partner to bring the brand’s offering to the UK public using its unique hub marketing solution.
Impress has recently closed a successful Series B funding round and opened several clinics in the UK. It appointed Hubble to help it disrupt the orthodontics category and drive brand awareness and sales across its clinics in Manchester, Birmingham, Liverpool, Sheffield, Leeds and London.
Hubble kicked off work with Impress with its first TV campaign, which features Georgina Rodriguez, model and entrepreneur, showcasing the brand’s affordable solution to costly orthodontics. Hubble led the media planning, strategy and translation of the UK TV campaign.
Hubble planned the campaign to target Impress core demographic of women aged 25–44 by identifying channels that would best resonate with them. The ads were planned to run during a mix of fame-building spots on C4, Film4, E4 and Dave. Spots include Great British Bake-Off Sunday Brunch and the film Pitch Perfect 3. Hubble also used geotargeting to reach the core audience living near Impress’ clinics for its BVoD spots.
Rebekah Brooks, Managing Director at Hubble, said: “We’re delighted to be working with Impress to help them disrupt the UK orthodontics industry. For many years this sector has been dominated by one brand. In Hubble, we love nothing more than working with challenger brands looking to scale fast and we’re uniquely placed to help them achieve this.”
Diliara Lupenko, COO at Impress, said: “Working with Hubble was an easy choice due to its unique model allowing us to market across multiple markets through one central hub. This was a perfect fit for us. We’re keen to continue our work with Hubble and are excited to see the results that this campaign will bring to our business.”
You can view the campaign here
Featured Photo by Enis Yavuz on Unsplash
