Brazilian energy meets Scottish eccentricity as Havaianas brings together an eclectic cast of European and Brazilian creators for A Bossa of Cultures, a playful, reality-style campaign challenging the idea that flip-flops are just for summer.
Who said Havaianas was just for summer? Certainly not the Brazilian footwear brand, which has swapped sun-soaked beaches for the Scottish countryside in its latest Fall/Winter 2026 campaign.
Taking over the historic Raemoir House in Aberdeenshire from 10–13 November, Havaianas Presents: A Bossa of Cultures brings a distinctly Brazilian state of mind to one of Europe’s chilliest settings. Think traditional Scottish country-house pursuits, eccentric British customs, colourful personalities and a healthy dose of Brazilian spontaneity.
The result? An unlikely cultural collision that is as playful as it is unexpected, proving that a little Brazilian sunshine can go a long way, even in the Scottish Highlands.
An Eclectic Cast, a Scottish Castle and Plenty of Chaos
At the centre of the campaign is an eclectic line-up of European and Brazilian creators, each adopting a tongue-in-cheek role within the Havaianas universe.
The cast includes:
- Vicky Montanari – The Brazilian-Italian creator taking on the role of Chief Fashion Officer.
- Salif Gueye – The French dancer and viral sensation appointed Minister of Moonwalk.
- Maria Pombo – The Spanish celebrity and digital personality crowned The OG Creator.
- Chloe Carter – The UK viral poet stepping into the rather fitting role of Head of Etiquette.
- Valentina Labriola – The Brazilian creator bringing the heat as The Brazilian Heatwave.
- Banana – The dancer and choreographer adding even more movement and personality to the mix.
- Yanis and Yasmin Barbieri – The Italian model-influencer duo known as The Family Affair.
Guiding the group through their Scottish adventure is a charismatic Brazilian host and, of course, there’s Pudding the corgi, an essential member of the cast who makes his presence felt throughout the campaign.
The experience plays out like an unconventional reality show, with the creators navigating unfamiliar Scottish traditions, unexpected challenges and a series of amusing cultural misunderstandings.
Captured through a social-first content series on @havaianaseurope, the campaign invites audiences behind the scenes as the personalities collide, friendships form and traditional country-house etiquette gets a distinctly Brazilian makeover.
A Brazilian Twist on Scottish Traditions
Beyond the eccentric cast and castle setting, the campaign is built around three themes that celebrate the Brazilian approach to life: Express Yourself, Becoming Summer Guardians and Enjoy the Ride.
At the Havaianas Customisation Lab, guests are encouraged to embrace their individuality by personalising their flip-flops with colourful details and creative touches.
Elsewhere, an unconventional treasure hunt, shared meals and spontaneous moments bring the Becoming Summer Guardians philosophy to life, celebrating connection, togetherness and the ability to find joy in everyday experiences.
And in perhaps one of the more unexpected pairings, the cast takes to the Scottish countryside for a horse-riding experience, bringing the Enjoy the Ride philosophy to life through a carefree approach to adventure.
Throughout, the campaign leans into the contrast between Scottish tradition and Brazilian exuberance, with plenty of colourful styling, playful humour and a cast that refuses to take itself too seriously.
Bringing Brazilian Sunshine to European Winters
While a Scottish castle might seem an unusual destination for a brand synonymous with beach holidays and summer dressing, that’s precisely the point.
The activation forms part of Havaianas’ wider Fall 2026 campaign, which aims to challenge the perception of the brand as a purely summer staple and establish a stronger presence in European wardrobes throughout the year.
Rather than abandoning its Brazilian roots, Havaianas is bringing the spirit of summer into the colder months, celebrating the colour, optimism, individuality and spontaneity that have long defined its identity.
The Scottish takeover also sits alongside a wider seasonal fashion campaign exploring festive gifting, New Year’s celebrations, winter escapes and nostalgic summer memories, with content rolling out across Europe through January.
For Havaianas, the message is clear: summer is more than a season; it’s a state of mind.
And whether that means wearing flip-flops on a Brazilian beach or bringing a little colour to a grey Scottish afternoon, A Bossa of Cultures makes the case that the Havaianas spirit belongs everywhere, whatever the weather.
