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Have we spent too long asking what AI can do, when the real question is what it should do?

Have we spent too long asking what AI can do, when the real question is what it should do?

Tom Sime, Chief Executive of Exchange Communications, one of the UK’s leading digital transformation and connectivity specialists, reflects on the accelerating pace of AI development and the growing debate around its direction, as leading figures from the technology industry come together to consider how AI can be developed and used for the benefit of society.

“Artificial intelligence has had no shortage of headlines, but this week the conversation feels as though it has reached a different level. Following Anthropic CEO, Dario Amodei’s call for the industry to pace the development of increasingly capable AI systems, some of the world’s most influential technology leaders are now openly debating whether the technology is advancing faster than our ability to understand and manage its consequences. What was once largely a conversation within the technology industry is now firmly part of the wider public and business debate.

“Against that backdrop, King Charles is bringing together leading figures from technology, business and wider society in Scotland to consider how AI can be developed and used for the benefit of humanity. For me, the significance of his involvement helps put AI into the public domain for good reasons.

“We have spent a great deal of time asking what AI can do. Perhaps we now need to spend more time asking what we should use it to do, and what principles should guide the way we introduce it into our businesses and society.

“I don’t think the most useful question for business is simply whether AI should move faster or slower. A more important question is whether our ability to make good decisions about AI is keeping pace with the technology itself.

“The technology is advancing rapidly, and businesses are already working out where AI can improve productivity, customer experience, communications, decision making and the way people interact with their working environments. The challenge is making sure adoption is driven by genuine business value rather than the excitement of what is technically possible.

“At Exchange Communications, we see digital transformation from the perspective of making technology work in the real world. We help organisations connect people, places, communications, data and increasingly intelligent systems. From that perspective, AI is not an abstract technology story. It is becoming part of the infrastructure through which organisations operate.

“That matters because the impact of AI will ultimately be measured not by how powerful the next model becomes, but by what organisations are able to achieve with it. If it can make a business more productive, improve customer experience, make workplaces more intelligent or help people make better decisions, its value is clear. But it has to do so in a way that maintains confidence, security and appropriate human judgement.

“This is why I welcome the growing focus on the wider implications of AI. The conversation is not about telling businesses to stop innovating. It is about bringing together the people shaping the technology and asking them to consider its wider purpose and impact. Discussions around shared principles for the development and use of AI are particularly relevant because technological capability alone does not determine whether an innovation succeeds. How people understand it, trust it and use it matters too.

“The recent warnings from within the AI industry are worth listening to for the same reason. They are a reminder that capability can develop faster than the systems around it for evaluating and managing its consequences. Calls for greater oversight and independent evaluation should not automatically be seen as arguments against innovation. They can also be understood as an attempt to make innovation more sustainable by ensuring that responsibility develops alongside capability.

“For businesses, that means being selective about where AI is deployed and clear about the outcome it is intended to achieve. The organisations that benefit most may not be those with the most AI, but those that understand where it creates genuine value and where human experience and judgement remain essential.

“There is also a wider infrastructure question. AI depends on connectivity, cloud, data, networks and cybersecurity, as well as increasingly intelligent physical environments. As more technology moves into the places where people work and interact with businesses, the quality and resilience of the infrastructure supporting it becomes increasingly important.

“This is an area where the UK has a genuine opportunity. We do not necessarily need to be the country that moves fastest at any cost, nor should we be the country that hesitates while others innovate. There is another form of leadership available to us: becoming exceptionally good at turning technological progress into responsible, useful business transformation.

“That means encouraging experimentation while building confidence, giving businesses the ability to adopt new technologies while understanding the risks, and ensuring that digital infrastructure, skills and organisational culture develop alongside the technology itself.

“The fact that AI is now being discussed by technology leaders, governments, businesses and institutions across society is a sign of how significant the technology has become. I welcome the fact that the conversation is becoming more nuanced, and that some of the industry’s most influential voices are prepared to ask difficult questions about the pace and consequences of development.

“We should not be frightened of that debate, nor should we mistake it for an argument against progress. We can be ambitious about AI while being thoughtful about where and how we deploy it. Responsible development and technological progress should not be opposing ideas. Done properly, they should reinforce one another.

“For me, the question is no longer simply how fast AI can move. It is whether our businesses, infrastructure and society are ready to turn that progress into something genuinely valuable.

“The responsibility now sits with business leaders to engage with that question constructively, asking not simply how much AI we can adopt or how quickly we can adopt it, but where it can make the biggest difference and what kind of businesses we want it to help us build.

“That, in my view, is where the next chapter of digital transformation will be written.”

By Tom Sime, Chief Executive of Exchange Communications

 

Feature image by Omar:. Lopez-Rincon on Unsplash

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