US sandwich chain Jersey Mike’s has opened its first UK restaurant on Argyll Street, near Oxford Circus, beginning its move into Europe with a central London site. The restaurant at 1-4 Argyll Street, W1F 7TA, opened on 9 November 2026 and is the first under a master franchise agreement covering plans for 300 restaurants across the UK and Ireland.
The opening brings a new food business to Oxford Street’s doorstep during the West End’s Christmas trading period. For London customers, it is the first opportunity to visit a UK branch of a chain whose existing network is concentrated in the US and Canada.
Jersey Mike’s expects to open four London restaurants before the end of 2026. Its next site, on Baker Street, is scheduled for mid-November, making the Argyll Street opening the start of a wider London launch rather than a standalone arrival.
A West End starting point
The choice of Argyll Street places the company’s first UK restaurant close to Oxford Circus and the shops of Oxford Street. It gives the launch a West End setting as the area moves through its Christmas trading period, with the restaurant joining the food options available to shoppers, workers and visitors.
The London opening also marks Jersey Mike’s entry into Europe. That makes the site a starting point for an international expansion, as well as a new place to buy a sandwich in central London. The company has more than 3,400 existing locations in the US and Canada.
Founder Peter Cancro called London “the perfect place to begin Jersey Mike’s next chapter”. The launch puts the capital at the beginning of the company’s UK and Ireland plans, with the initial openings focused on London before the broader franchise programme takes shape.
Baker Street is the next named location. Although the company expects four London openings before the year ends, the supplied opening plans do not identify the other sites. The immediate expansion timetable therefore gives customers a clear next destination, but not yet a full picture of the London network.
From New Jersey to London
Jersey Mike’s was founded in 1956 as a single sandwich shop in Point Pleasant, New Jersey, on the Jersey Shore. Its arrival in London comes after its development into a North American chain with a network spanning the US and Canada.
Chief executive Charlie Morrison said the company wants to bring the same fresh ingredients and service model that helped establish the brand in North America. That is the company’s stated approach to its UK launch, rather than a separate offer designed around the London opening.
The chain ranked first in the quick-service category of the 2026 American Customer Satisfaction Index restaurant study. That recognition relates to its established business; the Argyll Street opening begins its experience of serving customers through a UK restaurant.
No UK menu prices have been disclosed. For customers considering a visit, the location and opening date are confirmed, but the announcement does not provide the pricing information needed to compare the new restaurant’s offer with other nearby sandwich shops.
Expansion beyond the first site
The master franchise agreement with Cancro covers the development of 300 restaurants across the UK and Ireland. That is the scale of the planned programme, not the number of restaurants already open. Argyll Street is its first operating UK site, with the next announced opening also in London.
The company also sees long-term potential for about 15,000 locations worldwide. That figure describes its view of the possible global network, rather than a confirmed opening schedule. The more immediate commitments are the UK and Ireland franchise agreement and the expected London openings before the end of 2026.
For London, the next step is the scheduled Baker Street launch in mid-November. Whether the company completes its expected four openings before the end of the year will provide the next measure of progress, while the timetable for the wider UK and Ireland rollout remains to be set out.
