Product-led growth (PLG) is an emergent strategy for software companies but centering the product as a tool for customer growth requires talent and time. Candu aims to speed up and reduce the cost of continuous innovation in SaaS products by enabling non-technical teams to make changes to the user experience (UX) in real-time.
The software development cycle is notoriously slow, siloed, and expensive. To win at PLG, engineering teams must code net new features even while supporting user experience (UX) and product improvements.
As the first no-code user interface (UI) component builder for existing products, Candu empowers customer success, product marketing, and growth teams to take charge of PLG by managing their own requests end-to-end. Non-technical teams can add and edit frontend components like announcement bars and checklists without interrupting engineering sprint cycles.
Candu improves collaboration by democratizing software development. Engineers get more time to focus on strategic projects while cross-functional teams gain the tools to directly implement creative growth solutions via a simple drag-and-drop editor.
A VOICE FOR THE NO-CODE MOVEMENT
As a dedicated solution for rapidly improving UI/UX, Candu has positioned itself as a leader in the no-code movement. Since 2018, Candu co-founders Jonathan Anderson (CEO) and Michele Riccardo Esposito (CTO) have worked to empower non-technical team members to participate in building software products.
Anderson says, “Candu is for the 99% of us who can’t code but have great ideas. It’s for everyone who has submitted a feature request that goes nowhere. I started Candu so that anyone can imagine a better user experience, and then embed it in minutes. Creativity, not coding, should be what counts.”
Anderson counts himself among that 99%, which has allowed him to not only identify with Candu’s core users but inspire them. Anderson and Esposito are evolving the no-code movement’s core tenet of “facilitating creation” into “accelerating creativity across all teams.”
By putting the ability to create better UX in the hands of the people who care about it most, Candu is connecting the promise of no-code with the continuous iteration needed to execute PLG. When the non-technical teams closest to the customer have ready-made tools for enhancing the core product experience, they are empowered to engage directly in the virtuous cycle leading to better software. an improved experience for both employees and accelerated business outcomes.
As the Great Resignation of 2021 spills into 2022, tech companies especially are scrambling to retain talent. Candu is a tool for improving the experience on both sides. It starts with linking creativity to business results and Design Thinking to no-code efficiency.
A ROADMAP WITHOUT CODE
Candu brings codeless creativity and empowered product growth to non-technical SaaS employees with its easy-to-use tools and free Personal Plan. Individuals get the freedom to experiment with a wide selection of customizable templates and a drag-and-drop editor. Learn more about Candu’s plans and pricing at https://www.candu.ai/pricing.
Candu integrates with leading product engagement platforms, including Segment, Intercom, Pendo, Wistia, YouTube, and Vimeo, and has been adopted by leading software companies such as Adobe, User Testing and Gorgias.
To date, Candu has raised $5 million in seed funding led by Two Sigma Ventures with participation from CRV alongside existing investors like Angular Ventures, Haystack, and Entrepreneur First.
