Today, London-based technology brand Nothing revealed full details and photography of its first-ever retail space, set to open this Saturday. The two-storey, boutique-style Nothing Store Soho will be a window into the brand for community, tech enthusiasts and newcomers alike.
The 785-square-foot custom-built store will be open seven days a week and stock Nothing’s Phone and Ear (stick), plus merchandise and limited edition runs of products. It will also house curated collections from fashion and design brands as well as audio inventions from Stockholm-based collaborators Teenage Engineering.
Nothing Store Soho will be a playground for ideas; a meeting place for the brand’s community. The compact, flexible space focuses on high-quality materials and small details that reflect Nothing’s transparent product identity.
“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone, as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products” said Carl Pei, CEO and Co-founder of Nothing.
A specially commissioned 4,000 flip dot system wall is in place that can be programmed on the spot to create a constantly revolving graphic story. A transparent retro-style phone booth has been installed, where Nothing’s Phone will operate as the official store helpline.
The ground floor centrepiece is a custom-built demo table with hidden drawers that swing out to reveal optical jewellery boxes. Downstairs will act as a white box gallery-style space with exhibitions and events.
“We are excited to welcome Nothing to our Soho community of innovative design and independent retailers. The design-led British brand is a great addition, and we are pleased to see them operate the only technology store in the area” said Samantha Bain-Mollison, Retail Director at Shaftesbury.
For opening day, the first 100 visitors to Nothing Store Soho will get a chance to buy one of #the100 laser engraved, limited edition Ear (stick). Each customer will also be offered exclusive branded merchandise. From 11:30am on Saturday 10th December.
The store will also host community events, workshops, public events and special product launches. The four new roles that have been created for the store are a Retail Lead and Deputy, and two Store Associates.
Nothing Store Soho details
Monday 10:00 – 19:00
Tuesday 10:00 – 19:00
Wednesday 10:00 – 19:00
Thursday 10:00 – 19:00
Friday 10:00 – 19:00
Saturday 10:00 – 19:00
Sunday 12:00 – 18:00
Address – 4 Peter Street, Soho, London, W1F 0AD
About Nothing
Nothing is here to make tech fun again. To inspire creativity, and build the future together with their community. By creating an ecosystem of iconic and connected tech products, Nothing aims to bring artistry and passion back to the industry. Phone was unveiled in July 2022 – one of the most anticipated tech launches of the past few years. Across all three of its launches the company has now sold over 1,000,000 products worldwide.
