The limited-edition flavour was chosen following a nationwide competition inviting gelato lovers to create Badiani’s next flavour
Badiani Gelato has officially unveiled its brand-new Cinnamon Bun flavour in celebration of the iconic Florentine gelato brand’s 94th birthday, and Londoners can now try it for a limited time.
To kick off the celebrations, Badiani hosted an exclusive pre-launch event at its Covent Garden store on Monday 28 September, where media and influencers were among the first to sample the new creation ahead of its official launch.
Cinnamon Bun was selected following a nationwide competition that invited the public to help shape Badiani’s next gelato creation. Running from 1 to 25 September, gelato lovers across the country were asked to submit their dream flavour, with the winning idea set to be developed by Badiani’s expert gelato makers and added to the menu.
As well as seeing their idea brought to life, the creator of the winning flavour would receive an entire 5kg pan of their very own gelato creation.
Following entries from across the country, Cinnamon Bun was chosen as the winning idea, bringing the flavours of the much-loved bakery classic into a new Italian gelato creation.
The limited-edition flavour takes inspiration from the warm and comforting taste associated with a freshly baked cinnamon bun and combines it with Badiani’s signature smooth gelato. Arriving at the beginning of autumn, Cinnamon Bun offers a seasonal addition to the menu as London heads into the cooler months.
The competition formed part of Badiani’s wider 94th birthday celebrations and gave customers the opportunity to play a direct role in the milestone. It also offered a playful way for the brand to celebrate almost a century of gelato-making while introducing something entirely new to its menu.
Badiani’s story began in Florence in 1932, when the first Badiani shop opened in the Tuscan capital. Since then, the brand has built a reputation around traditional Italian gelato-making, with its Florentine roots continuing to influence the brand today.
Over the decades, Badiani has expanded beyond Florence and brought its gelato to new audiences, including here in the UK. Its London stores have introduced customers across the capital to a selection of Italian classics, signature flavours and seasonal creations, while maintaining the heritage and craftsmanship at the heart of the brand.
The arrival of Cinnamon Bun adds a distinctly British autumn feel to Badiani’s Italian roots, taking inspiration from a familiar bakery favourite while presenting it through the craft of traditional gelato-making.
Guests at the Covent Garden pre-launch event were able to get an early taste of the winning flavour and celebrate the brand’s birthday in store. Attendees were also able to take home tubs of gelato, giving media and influencers the opportunity to experience the latest addition ahead of its wider release.
Now officially available to the public, Cinnamon Bun offers Londoners the chance to be part of Badiani’s birthday celebrations and try the flavour selected from the nationwide competition.
The launch comes as Badiani approaches a century of gelato-making, with the brand continuing to balance its longstanding Florentine heritage with new flavours designed for today’s customers.
Badiani’s Cinnamon Bun gelato is available at Badiani stores for a limited time, subject to availability.
