SproutWorld has recently partnered with popular UK Book Club Chapter 25 to share its eco messages and promote sustainability through events.
Chapter 25 was created in 2023 and now has over 11,000 active members in over 280 book clubs across the UK. It is a warm, welcoming community of people who meet every month to discuss books and connect with each other.
SproutWorld pencils were recently used as part of an event to celebrate the paperback release of Uncharmed – a new novel by author, Lucy Jane Wood. The event was held at the Secret Garden at the Exhibit in South London.
The pencils were gifted to all attendees, giving members something practical and sustainable to take away with them and fitting in beautifully with the venue.
Book clubs have enjoyed a surge in popularity recently, driven partly by famous organisations hosted by popular celebrities as varied as Reese Witherspoon, Oprah Winfrey and Dua Lipa.
Approximately 21% of GenZ and 29% of Millennials are members of clubs, while the #Booktok hashtag has accumulated over 200 billion views, driving demand and connecting global reading communities.
Paige Fullbrook, Venue and Events Coordinator at Chapter 25 says:
“One of the things we really liked about the SproutWorld pencils was that they fitted naturally into the event experience while also giving us an opportunity to introduce a more sustainable alternative to a traditional promotional product.”
“We’re always looking for ways to make our events more thoughtful and reduce unnecessary waste, particularly when we’re producing event materials for our community.”
SproutWorld has been creating plantable pencils for over 12 years now and regularly provides branded pencils for business and consumer events as well as selling pencils online.
The company holds the global patent for writing instruments that can be planted – it was founded in 2013 by entrepreneur Michael Stausholm, and has now sold over millions of Sprout pencils all over the world. Each quality wooden pencil has a seed capsule attached where an eraser would be. Once the pencil has been used, the stub is simply planted into soil and watered. It will grow into one of several plants including flowers, herbs, vegetables and even trees. The pencils offer an ecological alternative to the millions of plastic ballpoint pens produced worldwide every day and they help communicate circularity while being generally useful – you use the pencil, then plant it and watch it grow. Corporate clients have included IKEA, Coca Cola and even Michelle Obama, who used the pencils as gifts at her own book events.
Two hugely popular consumer packs of pencils are the SproutWorld Christmas edition and the recently launched Four Seasons pack. The Christmas edition contains eight plantable Sprout pencils that grow into a festive Spruce Tree, Cinnamon Basil, Eternity Flowers and Thyme, while the Four Seasons pack contains pencils that grow into different plants throughout the year timed with the seasons, including Strawberry, Green Onion, Basil, Parsley, Cornflower, Sage, Spinach and Tuscan Kale.
Packs of eight pencils cost £13.95 from Amazon.
