The films and TV shows of 2024 that have inspired the biggest fashion trends

• A new study has revealed the 2024 films and TV shows that have inspired the biggest fashion trends in the UK, with Challengers and Ripley both topping the ranking
• The Amazon Prime Video series Fallout is in second place, while My Lady Jane is in third place 
• The study analysed data from Google Trends to determine which TV shows and films had the highest number of fashion-related searches  

A new study has revealed the films and TV shows released so far in 2024 that have inspired the biggest fashion trends, with Challengers and Ripley both topping the list.  

Fashion experts at Boohoo analysed data from Google Trends to determine which TV shows and films had the highest number of fashion-related searches.  

Challengers and Ripley top the ranking, with a 5,002% online search increase in the UK. Directed by Luca Guadagnino, Challengers focused on the love triangle between three tennis prodigies. The film took social media by storm when it was released back in April, inspiring countless outfit recreations.  

In the film, Zendaya’s character, Tashi, wears a graphic tee that features the slogan ‘I Told Ya’ – a look inspired by John F. Kennedy Jr. Since the release of Challengers, there have been over 1,300 monthly searches for the ‘I Told Ya T-shirt.’ The film has also been credited for popularising tennis-related fashion trends, such as pleated skirts and stylish pullovers.  

Ripley, an adaptation of Patricia Highsmith’s novel ‘The Talented Mr. Ripley’, received critical acclaim upon its release. Starring Andrew Scott as the titular character, the Netflix series featured 1960s Italian fashion moments. Online searches for ‘Ripley fashion’ skyrocketed in the UK, placing the series at the top of the ranking. 

Fallout is in second place, with an online search increase of 4,595%. While the dystopian series is an unlikely fashion muse, searches for ‘Fallout fashion’ soared in the UK following its release on Amazon Prime Video. The video game adaptation also sparked searches for ‘Blue jumpsuit’ – the uniform that defined the ‘Vault Dwellers’ throughout the series. Following Fallout’s widespread success, ‘Blue jumpsuit’ has amassed an average monthly search volume of 3,300 searches in the UK.  

My Lady Jane is in third place, with an online search increase of 4,466% in the UK. The series, which follows a romance set in the 16th-century, was met with widespread acclaim, but fans were outraged at the news that My Lady Jane had not been renewed for a second series. The show’s release on Amazon Prime Video prompted an increase in searches for ‘16th century fashion’ and ‘Renaissance fashion.’  

The top 10 films and TV shows that had the biggest search increases for fashion-related terms: 

Dune: Part 2 is in fourth place, with an online search increase of 4,015%. Released back in March, Dune: Part 2 is an adaptation of Frank Herbert’s sci-fi series of the same name. Set in a dystopian future, the film may be a surprising source of fashion inspiration, but it was praised for its mesmerising portrayal of futuristic fashion. The film’s release was accompanied by some iconic red-carpet looks from its cast, especially Zendaya, who wore a robotic Armor bodysuit to the film’s premiere. Since the film’s release, searches for ‘Dune fashion’ and ‘Dune outfits’ began to soar.  

Saltburn appears in fifth place, with an online search increase of 3,932%. Emerald Fennell’s film took the world by storm when it was released in December of last year due to its wacky plot and memorable characters. As well as placing Sophie Ellis-Bextor’s ‘Murder on the Dancefloor’ back in the charts, Saltburn also repopularised several iconic Y2K fashion trends. Following the film’s release, searches for ‘2006 fashion’ soared in the UK, making Saltburn one of the biggest fashion inspirations of the year.  

One Day also appeared in the ranking, with an online search increase of 3,233%. The decade-spanning TV series featured many iconic looks from the late 1980s to the mid 90’s.  

The Gentlemen is in seventh place, with an online search increase of 2,717%. The series is renowned for its depiction of upper-class fashion, featuring fur coats and tweed blazers.  

Despite not having been released yet, Wicked also appears in the ranking. The upcoming film, starring Cynthia Erivo and Ariana Grande, has a search increase of 2,717%. Oscar-nominated costume designer Paul Tazewell is set to bring the musical’s extravagant looks to the big screen, resulting in a huge amount of anticipation for the film’s wardrobe.  

Emily in Paris is in eighth place, with an online search increase of 2,662%. The Netflix series is renowned for its memorable fashion moments and unique take on Parisian fashion trends.  

Bridgerton is another major fashion inspiration from this year, prompting a 1,695% increase in fashion-related searches. Following the release of Netflix’s third series of the show, online searches for ‘Bridgerton fashion’ and ‘Regency fashion’ began to soar. Since the show’s release, the term ‘Corsets’ has amassed an average monthly search volume of 2,700.  

Fool Me Once is in tenth place, with a search increase of 1,578%. The limited drama series, which was released in January of this year, led to a spike in searches for ‘Fool Me Once outfits’.  

A spokesperson for Boohoo commented:  

“It’s important not to underestimate the impact film and TV shows can have on the world of fashion. Whether it’s a period drama series or a dystopian film set in a futuristic land, visual media is incredibly powerful in providing fashion inspiration for designers and consumers alike.  

“2024 has been a fantastic year for film and TV so far, and it has been incredibly exciting to see people recreating some iconic fashion moments from different genres and time periods.  

“It’s evident that film and TV are among the most dynamic forces shaping contemporary fashion, and it will be exciting to see how this continues throughout the rest of the year.”  

This information was provided by fashion experts at Boohoo.  

Feature image by Amazon MGM

Methodology  

• The search increase for each film and TV show was calculated using data from Google Trends over the past 12 months. 
• The average monthly search volume for specific terms was obtained using data from Ahrefs.  

Sources:  

• Google Trends: https://trends.google.com/trends/
• Ahrefs: https://ahrefs.com