The great British pub walk is getting an injection of the weird and wonderful this bank holiday, as Beavertown Brewery hides secret maps in two London pubs – a place you’d never suspect.
Over the long weekend, the brewery will swap out their classic beer mats for UV activated ones – that when held up to the sun, reveal a series of invisible routes to take punters on a journey of hidden destinations, from ancient burial sites to stone circles.
Research commissioned by the brewery has found that a whopping over half (55%) of Londoners love to go for a local ramble – but as it turns out, they’re not taking very much in, with also 64% admitting to being completely unaware of historical landmarks in their own hometown.
The new bar mats that will be hidden at The Pilgrim and The Blackstock, will encourage punters to head outside this bank holiday and uncover more about London’s hidden histories.
Tom Rainsford, Marketing Director of Beavertown Brewery said, ‘Working a ‘pint stop’ into a walk with a mate is something we all love, in fact, our research has shown that almost half of Londoners (55%) like to treat themselves to a trip to the pub after a walk. This bank holiday we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps. So grab your walking boots, finish your pint of Neck Oil and discover that the secret maps hidden in your local pubs aren’t the only things to be uncovered in your hometown this weekend.’
Beavertown’s beer maps will also be launching in participating pubs in London, Liverpool, Manchester, Nottingham, Bath and Glasgow this August Bank Holiday weekend. One UV beer mat will be given out with every purchase of a pint of Beavertown’s Neck Oil IPA from Saturday 25th August – Monday 28th August until stocks last.
Can’t make it to the pub? Check out the two London routes: The Pilgrim (London) and The Blackstock (London).
About us
Over 10 years ago, something crash landed in the kitchen of a North London grill joint and Beavertown was born.
Now, we’re happily brewing loads of great beer – for everyone to enjoy – anywhere in the universe…although tastes best when drank on Earth.
So, if you’re after some tasty beer with a difference you’ve come to the right place.
Discover our award winning and easy-drinking Neck Oil, the bold and characterful Gamma Ray and many more at Beavertown Brewery.
Beavertown.
Out of This World Beer. Drank on Earth.
