Cirio, the Italian food brand, celebrated 170 years of authentic, high-quality Italian tomatoes by hosting a special Aperitivo in the heart of London on Saturday 19th September.
The event, which recreated an Italian Piazza, took place at Battersea Power Station and saw thousands come together to enjoy complimentary Cirio pizza, drinks, a live DJ, vintage photo booth and interactive games.
Matteo Polgrossi, Brand Manager at Cirio UK, said:
“From the first farmers who grew our much-loved tomatoes in the rich soils of Italy, and who remain at the heart of our farmer-owned business today, to the countless cooks who have poured their hearts and souls into homemade Italian dishes over the past 170 years, every step of the Cirio journey celebrates the joy of our home country.
“That’s why we wanted to mark this momentous anniversary by celebrating the moments that bring people together through our own event that would allow friends and family to reconnect over delicious Italian food and drink.”
Cirio, from Conserve Italia – is Europe’s leading cooperative in the preserved fruit and vegetable sector. Cirio is a deliciously iconic Italian brand most renowned for delivering 100% truly Italian tomatoes, but which now offers a much wider portfolio of pasta sauces, beans, pulses and other vegetable produce.
It’s all thanks to the dedication, passion and skill of our cooperative of more than 14,000 farmers across Italy who have a skill and passion that’s been handed down from generation to generation making Cirio products amongst the best on the market.
All Cirio products are “guaranteed from seed to fork” which means every process is put through rigorous analysis and quality control to bring the truly authentic taste of Italy into every home in more than 80 countries around the world. Cirio’s expertise, which has been around since 1856, lies in ensuring that more than 160 years of passion bring versatility, intense vibrant colour and deep flavours – infusing Italian intensity and authenticity into every dish every day.
