Exclusive survey shows most Brits miss important goals because of a toilet break!
Now, if you’re on the loo, Deliveroo owes you a tasty £30 consolation.
Deliveroo is putting a stop to football fans’ missed goal mishaps with the launch of its new match day MVP, the all-new ‘Score Back Scheme’.
The delivery company created it in response to brand new research revealing just how often viewers miss crucial goals while watching at home and why.
From answering the door to popping to the loo, life’s little distractions are costing fans key football moments, but now Deliveroo’s stepping in to help them claim something back.
The scheme arrives just in time for the summer of women’s football, rewarding £30 in Deliveroo credit to fans who accidentally miss a back of the net moment because their order is delivered at the exact same time (or within a minute either side of the goal)*.
Launching from 13th to 27th July during professional women’s football matches broadcast on UK national television, the initiative gives unlucky fans a reason to cheer even if they’ve looked away at the wrong moment.
The scheme follows a nationwide Deliveroo-commissioned survey that reveals a staggering 92% of football fans have missed a goal while watching from home. And the reasons? Annoyingly relatable.
Over half (52%) said they were in the toilet at the time, a third (33%) were raiding the fridge, while 27% had ducked out to make a brew, turning their backs to the TV (19%), texting mates about the match (16%) or explaining the off-side rule to a pal. Perhaps most on-brand for Deliveroo, 21% said they missed a goal because they were at the door receiving a delivery.
The Score Back scheme is guaranteed to be popular with gutted fans who’ve missed a goal, offering a perfect way to distract their pals and shift focus elsewhere.
The new research also reveals that nearly half of football fans (45%) admit they’ve pretended to friends or family that they’d seen a goal when they hadn’t, with over a third (34%) opting to watch replays of the missed goal in secret to avoid any awkwardness with friends and family. The most popular covert goal viewing locations include the toilet (38%), while getting something from the fridge (24%), hiding at the top of the stairs (18%), in the garden (17%) or whilst ‘checking’ that the car is locked (10%).
That’s why Deliveroo has created the Score Back Scheme to provide a silver lining for football fans to turn accidental misses into credit that can turn into food.
Fans who place a qualifying order worth £30 or more during a televised women’s football match this summer, and receive their delivery one minute before or after a goal is scored, can direct message Deliveroo’s UK’s Instagram account within 48 hours to submit a claim. If verified, they’ll receive £30 Deliveroo credit by 11 August 2025, valid for use for three months.
Arabella Jenkins, a spokesperson from Deliveroo, said:
“We know the beautiful game can throw up some truly unpredictable moments, and sometimes those moments could coincide with the arrival of your Deliveroo. So if you’re caught off-guard by a goal while accepting your delivery of match day essentials, we’re changing the rules of the game to turn unlucky moments into a tasty win with our all-new ‘Score Back Scheme’.”
With a huge summer of sport underway, Deliveroo is on hand to help make game day moments even better for Brits, allowing them to order from a selection of match day essentials such as crisps and dips, pizza for sharing and cold drinks conveniently delivered direct to doors, without having to leave the house, so fans can stay tuned into the sporting action.
The ‘Score Back Scheme’ will launch from 13th to 27th July. Customers must place a restaurant or grocery order of over £30 (excluding delivery or service fees). The Deliveroo order must be delivered 1 minute before or after a goal is scored by a professional women’s football team broadcast on national UK TV for a claim to be eligible. Orders with 18+ restricted items are not eligible. Subject to geographical location and availability. UK customers only.
*Goal must be scored one minute before or after the order is delivered in accordance with the delivery time stated on the Deliveroo website or app.
How does it work?
Watch any professional women’s football match broadcast on national UK TV between 13th – 27th July.
Place a Deliveroo order of £30 or more from a local restaurant or grocer during the match (see T&Cs for eligibility).
Deliveroo customers whose order is delivered one minute before or after a goal hits the back of the net can claim £30 in Deliveroo credit.
Submit a claim within 48 hours after the goal is scored/Deliveroo is delivered via direct message to Deliveroo’s UK Instagram account with your order number, email address linked to the Deliveroo account, a screenshot of the order delivery confirmation, and details of the game and the team that scored.
If the eligible order is verified, Deliveroo customers will receive a voucher of £30 by 11th August, 2025.
Vouchers will be valid for use on Deliveroo for a 3-month period after 11th August, 2025.
T&CS:
Eligibility: Entrants must be 18+, based in the UK and have both a valid UK Deliveroo account and an Instagram account to take part.
Entry Period: 13th July (00:01 UK Time) and closes on 27th July (12:00 PM UK Time)
Qualifying Participating Orders: Entrants must place a qualifying order of £30 or above on items at any restaurant or grocer during the Entry Period, during a women’s football match of an official senior women’s competition organised by a professional sports body, excluding friendly matches and broadcast on a UK TV channel.
Orders must total £30 or above on items, excluding the cost of delivery, service or other fees, donations and tips
Orders that contain any 18+ restricted items (including alcohol, vapes, tobacco, CBD, baby formula, etc) are not eligible for entry, even if the total cost of non-restricted items is £30 or more.
Eligible Orders: Orders must be confirmed as delivered on the Deliveroo App or Website when an official senior women’s football team scores within a window of 1 minute before and 1 minute after either team has scored (for example: if a team scores at 7:07 PM, and your order record shows that your Participating Order was delivered at 7:08 PM, this Participating Order will be eligible for a ‘Score back Scheme’ voucher ).
To claim: Participants must submit their ‘Score Back’ scheme claims via direct message to the Deliveroo Instagram account (@deliveroo) within 48 hours of the goal and the time that the Deliveroo order was marked as delivered to the participant, detailing the following:
Their order number
The email address linked to their Deliveroo account, with which they placed their Eligible Order
The name of the team that scored
The date of the football match and details of the goal scored (including time, date and the team who scored) during which the Eligible Order arrived
A screenshot of the order delivery confirmation
First 500 Participants to claim: This Promotion is limited to the first 500 Participants only; if 500 Participants make successful claims before 27th July 2025, the promotion will end early. Entrants will be notified by Deliveroo that the promotion has ended early when they attempt to claim via direct message
The Prize: Will be a Deliveroo voucher credit of £30 per Eligible Order. The Prize will be awarded to successful Participants with Eligible Orders by 11 August 2025 and can then be added by the winners to their Deliveroo account for use within 3 months.
Additional T&Cs: Geographical restrictions apply. Delivery and service fees apply.
About Deliveroo plc
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 186,000 best-loved restaurants, grocers and retail partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 9 markets, including Belgium, France, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom. Further information regarding Deliveroo is available on the Company’s website at https://corporate.deliveroo.co.uk
