For once, a wellness trend has turned up with some science behind it. Fibremaxxing is exactly what it sounds like: making a deliberate effort to
get more fibre into your day.
Not through punishing food rules or weird internet hacks, but by adding more plant-rich, fibre-containing foods to meals you already eat. In the UK, adults are advised to eat 30g of fibre a day, yet the average intake is still only around 18 to 20 g, and 96% of adults do not meet the recommendation.
That is not a niche nutrition problem. It is a public-health one. Fibre is still treated by a lot of people as the thing you think about when digestion goes wrong. In reality, it does much more than that. Some
fibres help support regular bowel movements, slow digestion and help with blood sugar control. Some are fermented by gut bacteria, which then produce compounds called short-chain fatty acids. Those
compounds are linked to gut health and broader metabolic function. That matters because the research on fibre is not vague or fashionable.
A major 2019 series of systematic reviews and meta-analyses published in The Lancet found that higher fibre intake was associated with a 16–24% lower incidence of coronary heart disease, stroke, type 2
diabetes and colorectal cancer. The same review found a 15–30% decrease in all-cause and cardiovascular-related mortality when comparing people with the highest fibre intake to those with the lowest.
So yes, fibremaxxing is a trend. But it’s also a fairly sensible response to the fact that modern diets are often low in plant diversity and low in fibre.
That is the gap Gut & Glory is trying to address.
The brand’s pitch is simple and, frankly, smart: if people already put sauce on everything, why not make the sauce do something useful? Gut & Glory’s Daily Green Sauce, Daily Ketchup and Spicy Mango Sauce
are positioned as fibremaxxed condiments designed to add extra plants
and gut-supporting ingredients to everyday meals.
Toby Morris, Founder of Gut & Glory said,
“Two glugs or tablespoons provide around 25% of your daily fibre, and each bottle contains 20+ plant-based ingredients, alongside prebiotics, postbiotics and vitamins”.
That matters because condiments are usually nutritional dead space. They take up room on the plate and, in most cases, offer little beyond sugar, salt and flavour. Gut & Glory is trying to shift that equation by
turning something habitual into something functional.
Their Daily Ketchup is described as high in plant fibre, low in salt and made with no
added sugar. The Daily Green Sauce is built around fibre-rich peppers and jalapeños, while the Spicy Mango Sauce leans into plant-rich ingredients with zero added sugar.
That does not mean sauce alone fixes a low-fibre diet. It does not. The foundations still matter; beans, lentils, vegetables, fruit, nuts, seeds and wholegrains will always do the heavy lifting. But the point of fibremaxxing
is not perfection. It is adding more fibre where you can, more often, without making daily life tedious.
And that is where Gut & Glory has read the moment well. The appeal of fibremaxxing is that it focuses on addition rather than restriction. You are not cutting out entire food groups. You are not living
on powders. You are not pretending a teaspoon of chia seeds is a personality. You are just looking for practical ways to get closer to the intake your body actually needs. That is part of why the trend has
landed. It feels realistic.
The other reason it matters is that gut health is no longer a fringe conversation. Fibre intake is now tied not just to digestion, but to cardiovascular health, type 2 diabetes risk, bowel cancer risk and the
health of the gut microbiome itself.
So fibremaxxing is not interesting because it is trendy. It is interesting because it highlights how far off target most diets still are.
Gut & Glory’s argument is that fixing that doesn’t always need a total food overhaul. Sometimes it starts with something as ordinary as what you serve with your avocado toast, drizzle onto your lunchtime salad or
dip dinnertime chips in.
Sources: NHS dietary fibre guidance; UK Government National Diet and
Nutrition Survey 2019–2023; British Dietetic Association fibre guidance;
The Lancet 2019 review on carbohydrate quality and human health; Gut & Glory.
