Royal Emeralds, a British gemstone company founded by entrepreneur Carl Ashfield, has announced its ambitious vision to become the UK’s most recognised name for everything emerald, from sourcing and certification to bespoke jewellery design.
Royal Emeralds was born from a passion for one of nature’s rarest and most enchanting gemstones: the emerald. The brand focuses primarily on Colombian emeralds, long regarded as the world’s finest for their vivid green hue and exceptional clarity. However, Royal Emeralds also maintains a trusted international network across Brazil, Zambia, Russia, and Afghanistan, where some of the most unique emeralds are found. This global reach allows the company to offer an extensive and diverse range of stones, from investment-grade gems to pieces suited for fine jewellery creation.
At the heart of Royal Emeralds’ philosophy lies a simple but powerful idea: to create a trusted, transparent brand dedicated solely to emeralds. While many jewellers and dealers focus on a broad range of gemstones, Royal Emeralds exists to celebrate and specialise in just one. The result is a brand that understands emeralds deeply, from mine to market, and provides education, assurance, and beauty to every client it serves.
“Emeralds are unlike any other gemstone,” says Carl Ashfield, founder of Royal Emeralds. “Each stone tells its own story, shaped by the earth over millions of years and coloured by nature in a way no man could replicate. Our goal is to bring that magic to the UK market through honesty, craftsmanship, and expertise.”
Royal Emeralds serves both private clients and trade professionals, offering access to loose emeralds, custom jewellery designs, and bespoke investment pieces. Whether a client is a collector, jeweller, or someone seeking a single, meaningful gemstone, Royal Emeralds offers a tailored experience guided by knowledge and integrity.
Operating through private offices in London and Birmingham, all viewings and purchases are by appointment only, ensuring discretion and exclusivity. Each emerald is carefully inspected, ethically sourced, and can be supplied with full certification from respected international gem laboratories.
Ethical sourcing is a cornerstone of the brand. Royal Emeralds works only with reputable suppliers who uphold fair trade and responsible mining practices, ensuring that every gem is not only beautiful but also responsibly obtained.
Beyond gemstone trading, Royal Emeralds is also preparing to launch its own line of fine emerald jewellery, combining timeless design with the brand’s dedication to quality. Each piece will highlight the individuality of the stones, with settings crafted to enhance their natural brilliance.
“We’re not just building a company; we’re building a legacy around one of the most beautiful gemstones on earth,” adds Ashfield. “Our vision is simple, to make Royal Emeralds the definitive name in emeralds across the UK and, eventually, throughout Europe.”
With expertise rooted in transparency and a genuine passion for the craft, Royal Emeralds is redefining how emeralds are sourced, sold, and celebrated in Britain.
