Leader of the rucking revolution expands directly into the UK with dedicated local fulfilment, military-backed leadership, and upcoming events
GORUCK, the leader of the rucking revolution and maker of the most durable equipment on planet Earth, today announced its official expansion into the United Kingdom. To better serve the UK community, GORUCK has established a boots-on-the-ground presence and dedicated local operations designed to bring its world-class gear and active community directly to British soil.
Leading GORUCK’s UK boots-on-the-ground team is British Army veteran, former Coldstream Guardsman, and physical training instructor Farren Morgan. Morgan brings extensive tactical and fitness expertise to spearhead the brand’s local operations, community building, and training initiatives across the region.
“Over nearly two decades building GORUCK, we’ve seen the power of rucking bring people together across the world,” said GORUCK Co-Founder Jason McCarthy. “Expanding directly into the UK is a major milestone for us. Having Farren lead our team on the ground ensures that our roots remain firmly planted in elite physical excellence and military heritage as we build out our presence in the UK.”
“Bringing GORUCK officially to the UK is a game-changer for athletes, veterans, and fitness enthusiasts across the country,” said Farren Morgan, UK Lead at GORUCK. “Rucking is about resilience, community, and pushing your limits. I’m excited to lead this mission on the ground and give our UK audience direct access to the gear, training, and events they deserve.”
To support seamless local service, GORUCK has opened a new dedicated warehouse facility located at Unit 2, Larkfield Mill, Bellingham Way, Larkfield, Aylesford, Kent ME20. The facility enables affordable, fast shipping rates across the UK and ensures gear curated specifically for the UK audience is readily accessible.
The UK operations launch represents just one small step towards fully serving the United Kingdom with dedicated gear and active support. Rucking enthusiasts can look forward to GORUCK’s world-famous endurance and community events arriving in the UK soon.
For more information on GORUCK UK and to stay updated on upcoming gear drops and event announcements, follow GORUCK UK on Instagram at @GORUCK_UK.
For more information about GORUCK and its full line of rucking gear, visit GORUCK.UK or @goruck on Facebook, Instagram, and YouTube.
About GORUCK
Founded in 2008 by former Green Beret, Jason McCarthy, and CIA field agent Emily McCarthy, GORUCK is headquartered in Jacksonville Beach, FL. Jason’s commitment to the Special Forces way of life, coupled with what he had learned in war, inspired him to build a “go-bag,” or “go-ruck” for his wife, Emily, who was working in French-speaking West Africa. The bag was meant for her to keep in her vehicle and at home, ready to go at all times.
This “go-bag” would serve as the catalyst for what eventually became GORUCK’s original piece of gear, the GR1. It took over two years to design and manufacture the rucksacks and ensure they would thrive in both Baghdad and NYC. Green Berets and spies were the judge and jury of quality and functionality.
GORUCK prides itself on building the toughest rucking & workout gear on the planet backed by its SCARS Lifetime Guarantee, offering rucksacks, footwear, apparel, ruck plates, training gear, and more. The company builds every style from the ground up, working with everyone from Special Forces Soldiers to Intelligence Professionals to World Champion Athletes to test, iterate, and build the best.
Contact
Farren Morgan
+447872385686 | [email protected]
