Get out your shopping bags, because MINISO has landed on London’s most famous shopping street. Located on 100 Oxford Street, MINISO opened its doors to the public today.
Spanning an impressive 2,700 square feet, MINISO’s Oxford Street flagship store stands as the brand’s largest retail space in the UK to date. This milestone marks their 23rd store in the UK and their third stand-alone high-street location.
Boasting something for everyone, visitors can explore all of MINISO’s best-selling products including, highly popular Sanrio Blind Boxes, adorable plushies, aesthetic homeware and cute accessories. That’s not all, the Oxford Street location is stocking its brand-new beauty and exclusive fragrance line including nail polishes, perfumes and must-have makeup products.
The store witnessed an overwhelming turnout of eager fans, forming long queues around the block, all vying to catch the first glimpse of the store. The grand opening was commemorated with a ribbon-cutting ceremony featuring Sabrina Bahsoon, the internet sensation widely recognised as Tube Girl.
Saad Usman, Chief Operating Officer at MINISO UK, expressed:
“MINISO’s Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that ‘Life is for Fun.’ We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity. Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. At MINISO’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”
